What The Washington Post Could Learn from Sports Illustrated
Cooper, Matthew
What The Washington Post Could Learn from Sports Illustrated (And vice versa) by Matthew Cooper If you haven't read John Feinstein, you're missing a lot of fun. He's one of those writers who...
...He hung out in motels and locker rooms with officials like Rusty Herring, whose license plate reads "Luv2ref ." He went court-side with lesser players and with stars like Steve Kerr of the University of Arizona whose Matthew Cooper is an editor of The Washington Monthly...
...If you're going to compose a rhapsody, dedicate it to Fenway Park or something unqualifiedly good...
...Little wonder, then, that Sports Illustrated said that David Halberstam's book on pro basketball, The Breaks of the Game, "asked the tough questions most NBA reporters are afraid to ask ." Questions about money, race, and the impact of television...
...the 22-year-old then had to endure chants of "PLO, PLO" when his team took on rival Arizona State...
...the drugs...
...By the time the Final Four rolls around, Manning has hit his stride, scoring 31 points in one game and shouting instructions like a field sergeant...
...This kind of infectious enthusiasm has made him rich in acclaim as the country's best college basketball writer...
...A lot more of today's political writing has this attention to organizational forces than it used to—think of all the stories about Susan Estrich's feuding with John Sasso...
...This time Feinstein takes on a broader subject— an entire season of college basketball * By weaving together profiles and you-are-there accounts of games into a diary, he tries to capture what he calls the unique "culture" of the game...
...Feinstein captures the transition to adulthood with a deceptively simple quote: "I think I've grown up a lot," Manning told Feinstein...
...Before, when I needed my laundry done, I took it home and let my mother do it...
...This year, two winning teams in the National Basketball Association, the New York Knicks and the Detroit Pistons made big trades at mid-season in the hope of gaining an extra edge...
...In 1984 at Duke, for instance, students hurled condoms and panties at a Maryland player who had been accused of sexual assaults...
...After he came to the Los Angeles Kings this year, Gretzky helped make the franchise a respectable second place contender in their division...
...Two of his teammates got hit with injuries, placing even more pressure on him...
...But here he's chosen instead to celebrate the sport rather than give it the warts-and-all treatment...
...Questions that Feinstein poses in only the most superficial way...
...Some, for example, opposed all racepreference programs...
...After she finished her three-year stint covering the Redskins for The Washington Post, Christine Brennan wrote a tell-all piece for the paper's Sunday magazine...
...between star and teammates—explains more than meets the eye...
...Also, Manning faced the challenge of playing in the Olympics that summer...
...By his senior year, the tension between Head Coach Larry Brown and Manning was, as Feinstein describes, almost a Hollywood story of the toughbutconcerned coach who gets his kids to be all they can be...
...He's one of those writers who loves something so much, and talks about it so vividly, that you can't help but find yourself caught up in the excitement...
...The author, Austin Murphy, resisted the temptation to Write a puff piece ' on Lemieux, and concluded instead that his occasional slacking off and failure to inspire his teammates makes him less of a player than Gretzky, who brings out the best in his teammates...
...As Great as Gretzky...
...Rollie Massimino of Villanova is known as the Danny DeVito of coaches," writes Feinstein...
...One time Brown came down hard on Manning for not breaking up a locker-room fight...
...When it comes to saying nice things about the important source, Feinstein's not alone...
...If I ran out of food, I just went home for dinner...
...in Feinstein's hands, the important thing is that chemistry—between coach and star...
...This seems like an obvious point, but the ability to capture the personality of organizations is a quality that has distinguished political classics like Timothy Crouse's The Boys on the Bus or Teddy White's The Making of the President-1960, two of the first books to unveil the workings of presidential campaigns...
...Readers were treated to great stories, about players coming on to her, about management's attempt to quash her stories, about who was decent and who gave her a hard time...
...This back-to-yourlockerrooms-boys view is ironic not least because the qualities that sportswriting embodies—vivid prose, deft narration, point-of-view—are precisely those that good political writers, from The New Republic to the newsweeklies, have increasingly displayed...
...It's not entirely Brennan's fault...
...His book on Bob Knight captured his notorious chair-throwing temper...
...The one lesson political writers don't need to heed might be called the George Will Fallacy—the idea that sportswriting is best when elevated to the level of parable...
...Hurling panties The most obvious thing that grabs you about Feinstein's book is the sheer number of great lines...
...By writing more about the symbolism of the game than the substance, Will and other intellectuals miss the point about sportswriting: it doesn't need embellishment to be sophisticated...
...Everyone's heard of the home-field advantage, but Feinstein has the subtlety to point out why it's such a big deal in college basketball...
...Obviously, the importance of chemistry can be overemphasized...
...There's a lot of personality in this book, but he's not so enthralled with the psychological dimension of the game that he forgets to tell you basics, like who can shoot and who can't...
...But while Feinstein lauds what's lovable about college basketball, he barely mentions what ails it— the abysmal SAT scores...
...He covered it for 11 years at The Washington Post and is currently a special contributor to Sports Illustrated...
...During the course of the year, circumstances conspired to make Manning a leader...
...Dreisell had made mistakes," is about the harshest thing Feinstein can think to say, adding that the administration shared blame for the abysmal academic standing of players and other problems that emerged after Bias's death...
...It's telling that Feinstein never turns his considerable reporting talents on the policy makers in the NCAA...
...The fear among fans in both cities was that the acquisitions would mess up the chemistry...
...It's made him rich, too...
...It's not that Feinstein is blind to the seamy side of college ball...
...In such small confines, the special exuberance of a college mob—its bands, its cheers—can really affect a game...
...or the insidious effect that big money has on 18-year-old kids and dollar-starved colleges...
...the headline asked, referring to the NHL star, Wayne Gretzky...
...Aside from skirting the drug and money and race issues—which is a little like saying, "aside from Watergate"—it's hard to see why any coach would take umbrage at what Feinstein wrote...
...When I worked at the Civil Rights Commission between 1984 and 1986, I was amazed at how few reporters, even those covering it as part of a regular beat, conveyed any sense of the internecine warfare in our offices—not just the familiar rankling between commissioners appointed by Reagan and the holdovers from Carter but among Reagan appointees...
...A recent example of the sportswriter's sensitivity to this was the Sports Illustrated cover story on Mario Lemieux, who's leading the National Hockey League in scoring...
...Not that Feinstein is a deferential kind of guy...
...Amazingly, Feinstein goes easy on Lefty Dreisell, the University of Maryland coach who was forced out after the cocaine-related death of star Len Bias...
...The rapid deployment force Where Feinstein goes wrong is where many reporters in all fields have problems: he is too kind to his sources...
...That's Feinstein's achievement...
...But this pressure toward deference is one of the faults of the beat system, and it makes it clear why it's so important for news organizations to have not only beat reporters but also a rapid deployment force, off the beat, which can burn bridges without regret...
...Feinstein understands that by just writing about the sport itself in a clear and simple manner, by just telling the story—the reader will know how good it is...
...For one thing, the sport is played on an intimate scale compared to the stadiums that engulf football and baseball, so the crowd is much more of a presence...
...But the former ball player Jerry West described it best when he said that while chemistry is important, talent is more so...
...He fires off a lot of quips about silly rules but never seems as comfortable wrestling with academic standards and other questions of policy as he does with the action going on at courtside...
...The sun is baseball .") Will's baseball chauvinism— flaunted, paradoxically, to prove both that he's a regular guy and smart—gets impossible to swallow after a while...
...A Season on the Brink, his story of Indiana University coach Bob Knight, rode the Rules bestseller list for 25 weeks...
...Despite these flaws, this is a great time of year to read Feinstein, now that the NCAA tournament is underway...
...Then proper Americans look toward April, the horizon where the sun will rise...
...Goddamn it, when are you going to realize you're not one of the guys...
...But A Season Inside won't earn Feinstein any threats...
...And, perhaps most importantly, it was his senior year— the last chance he'd have to take the Jayhawks all the way...
...I don't do that anymore...
...What's more, the palpable tension between careerists and political appointees never seemed to make its way into print...
...Being a basketball writer means you get to write a lot about teams, about how a group of people get along or don't get along and why...
...One's behavior, group or otherwise, is bound to be affected by flying Trojans...
...Even if it is a one-sided view, other journalists, including those beyond the sports desk, can still find a lot to learn from Feinstein's dogged reporting, lively style, and, perhaps above all, his acute sense of organizational culture...
...It wasn't until John Bunzel, a Reagan-appointed commissioner, called on Chairman Clarence Pendleton to resign that people got the idea that the Reagan appointees were not a unified block on issues like the ERA or set-asides...
...Before his senior year, Manning was already one of the game's greats, but until the last season he had been inconsistent...
...father, the president of American University in Beirut, had been assassinated...
...It's also worth picking up because any week now we're going to get a George Will column about baseball comparing opening day to The Resurrection...
...Feinstein will occasionally make a snide reference to CBS or Dick Vitale, but that's about it for how TV affects the game...
...Indeed, most political reporters have become so cynical that they would feel embarrassed turning out a celebratory book like this...
...And he was easily distracted himself...
...You sit there and watch like one of the guys," he told Manning...
...By themselves, the points tell only part of the story...
...Feinstein conveys a great understanding of how teams work, especially the intangible, psychological dimensions of the game...
...Had she run with any of those stories earlier, her access would have shut down...
...During the 1987-1988 season, Feinstein went native...
...Feinstein has a good appreciation of this...
...And this nuanced notion: "Because basketball is still a newfound obsession in the desert, the crowd at Arizona games is still more innocent than those back East or in the Midwest . . . . Fathers take their sons instead of their bosses" Lines like these are part of a rich tradition of colorful sportswriting—a legacy of metaphor and narrative that was a bellwether for the New Journalism...
...These qualities are what mark top-notch sportswriting like his—a genre too quickly dismissed by other writers...
...But a scrutiny of organizational behavior—asking not just what happens but probing the institutional whys—can still be put to much greater use by those who cover politics and government...
...Before there was Tom Wolfe or David Halberstam there was Red Smith, the New York Times sportswriter, who didn't just describe a deep catch but wrote that the outfielder "stayed aloft so long he looked like an empty uniform hanging in its locker...
...The condescension toward sportswriters as a gang of good-timin', would-be jocks found typical expression recently in an editorial in The New Republic...
...During the basketball season Feinstein covered, nowhere was leadership more important than in the case of Danny Manning, the star of the University of Kansas team...
...Villard, $18.95...
...Yet Feinstein devotes most of his chapter on Dreisell to an account of the two of them bar hopping with a pack of fans...
...Rebuked for that, the students came back against North Carolina—skipping the "bullshit" cheer in favor of "We beg to differ," and, instead of waving their arms at foul shooters, holding up signs saying, "Please miss...
...What's more it was the last time he would work with his Dad, who was an assistant coach with the team...
...And it's a big one...
...54 Season Inside: One Year in College Basketball...
...Jack Kent Cooke, the team's owner, sounded half nuts when Brennan tried to interview him about a pending trade...
...He studied how Danny Manning's metamorphosis from great player to great leader took the Kansas Jayhawks to victory in the national championship...
...But, beyond the prose, Feinstein has a good sense of organizational behavior...
...Now, I do it myself...
...In that way, he seems to have much in common with other sportswriters, who are only now starting to write about business and race and other important matters with the sophistication that the best political writers have long displayed...
...Danny Manning's laundry There's another side to organizational behavior— and that's leadership and morale...
...But even if Dreisell is guilty of what Feinstein allows—failing to watch out for his kids' grades and recruiting players who were academically unqualified—this is still a heavy burden that deserves more comment...
...Back when he was the only starting freshman, Manning didn't take the lead, for fear of riling the older players...
...And others could stand to display it more: even greats like David Broder could learn a trick or two from Feinstein...
...the abysmal graduation rates...
...The opposite is true as well—Feinstein and his sports-desk colleagues could learn from political skeptics too...
...Life is vain, the world a moral void, the universe an empty shell," Will writes, in a selfmocking style he can ill afford, since it comes so close to the real thing...
...others took a more case-bycase approach...
...There's no law that says every piece of writing has to be an expose or a hatchet job...
...Criticizing the sportswriters' coverage of the protest of NCAA rules by Coach John Thompson of Georgetown, the magazine opined that recent columns served as "a reminder of why society generally confines sports writers to the sports page...
...It doesn't matter how many thousands of dollars he spends on clothes, he always looks like an unmade bed by the end of the game...
...But Feinstein goes too far—not only failing to give a skeptical, hard-news treatment of the issues raised by Dreisell's demise but actually lauding him as "funny and charming and selfdeprecating...
...It was the chemistry that was missing from the coverage of the Civil Rights Commission and that continues to be missed in much metro and national reporting...
Vol. 21 • April 1989 • No. 3
