PARODY
LETTER FROM THE PUBLISHER steven Brill was standing on Brill’s Feet looking at Brill’s Face in Brill’s Mirror, when it occurred to him, “There are thousands of magazines in America, but none of...
...If there is one thing that disgusts Brill, it is vain media types who are consumed by their own oversized egos...
...His first notion was that the magazine should be about himself, Brill’s Brill...
...Brill’s Content was born...
...But then he glanced over at MSNBC and saw a group of reporters on television...
...with additional reporting by Steven Brill, editing by Steven Brill, layout by Steven Brill, cover design by Steven Brill, internal flattery by Michael Kramer...
...BY STEVEN BRILL...
...Accounts differ over what Rivera said next...
...So at that moment he vowed to expose the arrogance, sloppiness, and bias of the American media by putting out a magazine that is arrogant, sloppy, and biased...
...What shade of pancake make-up do you use...
...LETTER FROM THE PUBLISHER steven Brill was standing on Brill’s Feet looking at Brill’s Face in Brill’s Mirror, when it occurred to him, “There are thousands of magazines in America, but none of them has the name Steven Brill in the title...
...I’m going to be promoting the heck out of my first issue, Gerry,” he said...
...Brill was once again struck by Brill’s Genius and rewarded himself by reaching for an extra dollop of his hair mousse, Brill Cream...
...Brill is not the sort of shallow journalist who relies on single-sourcing, so he called Sidney Blumenthal for verification, and within hours he had his lede...
...Rivera claims he responded, “Number 2.” But Brill contends Rivera replied, “I have it on good authority that Lucianne Goldberg is an evil genius who is masterminding a plot to destroy America...
...Going into full shoe-leather mode, he immediately called the man he admired most in journalism, fellow Clinton suck-up Geraldo Rivera...
...He had to make a splash with his first issue by writing a story that would steal Bob Woodward’s prose style and still be so onesided and biased that David Brock would want to apologize for it just out of habit...
...Clearly this is a market niche waiting to be filled...
...Brill knew the task ahead would not be easy...
Vol. 3 • June 1998 • No. 41
