PARODY
Parody D6 Advertising Stuart Elliott Kinsley Cyberzine Breaks New Ground Again WHEN wunderkind editor Michael Kinsley teamed up with Microsoft last year to produce an online magazine called...
...But I think paper is something worth trying...
...The industry has known for some time that online magazines have problems," said Larry Swork, a Seattle-based magazine consultant...
...The dialogue, between contributors Bob Shrum and Paula Abdul, ran to 197,000 words...
...And the bus drivers get mad as hell...
...Kinsley to describe readers who have actually paid to receive the magazine...
...He cited the recent editorial exchange titled "If a Tree Falls in the Forest and Nobody's Around, Can You Hear It or What...
...The printed paper will then be folded into "pages," stapled, and mailed to "sub-scribers"—a word coined by Mr...
...Mr...
...Kinsley said his staff supports his bold move, since several of them have recently succumbed to nervous collapse trying to access the magazine on their home computers...
...I can't afford a laptop," he said, "so if I want to read Slate on the bus to work, I have to unplug my monitor and the modem and the hard drive, schlep the whole thing down to the bus stop, try to find somewhere on the bus to plug it all in, then boot up—it's terribly inconvenient...
...Reaction was swift from the online magazine industry...
...Swork said...
...Now Mike's solved my problem in one swoop...
...There's hundreds of thousands of employees with nothing to do but wear those goofy shorts and spray each other with automatic weapons fire...
...Slate reader Paul Gofer, of Seattle, is delighted with Mr Kinsley's innovation...
...With this paper idea, Kinsley leap-frogs the whole problem...
...Kinsley said several readers had complained about the difficulties of reading Slate's longer articles on a computer screen...
...Parody D6 Advertising Stuart Elliott Kinsley Cyberzine Breaks New Ground Again WHEN wunderkind editor Michael Kinsley teamed up with Microsoft last year to produce an online magazine called Slate, the magazine world braced itself for surprises from the daring Mr...
...And then putting ink on the paper—it's an elegant concept...
...Mr...
...Paper is a porous material produced from trees...
...Just to take one example: Nobody wants to read them except guys with high-water pants and bad skin...
...But industry insiders are still reeling from his latest bombshell...
...Here you've got this huge postal service—trucks, planes, mailbags, the works...
...The time has come to think cmtside the dots—and frankly that's what I'm paid to do," Mr...
...Kinsley said in a press release hand-delivered to reporters...
...A visionary like Kinsley sees this and says: 'Hey, 1 can use these people.'" In his statement, Mr...
...Fortunately, the health benefits here at Microsoft are great," he said...
...Swork was particularly admiring of Mr...
...Some people will say we're going too far too fast...
...Who else but Kinsley would come up with such an idea...
...Kinsley's decision to use mail...
...Kinsley said that Slate will now be printed with ink on paper...
...Bringing the post office into the equation is sheer genius," Mr...
...In a bold announcement yesterday, Mr...
Vol. 2 • January 1997 • No. 17
