WARNING FOR WRITERS
Kasper, Sydney H.
Warning For Writers HOW ABOUT TOMORROW MORNING? by Helen Haberman. Prentice-Hall, Inc. $2.50. Reviewed by Sydney H. Kasper IF Aristotle and Thomas Jefferson were correct in stating that certain...
...Reviewed by Sydney H. Kasper IF Aristotle and Thomas Jefferson were correct in stating that certain industries and activities degrade those who participate in them, then the advertising racket must be added to the list...
...Only an advertising person would think that the standard formula of an advertisement—the appeal to 12-year old mentalities through a clever title and hysterical overwriting—could be successfully applied to the writing of a serious novel...
...Witness, for example, this book, written by a former advertising copywriter...
...This book should serve as a warning to young literary hopefuls who think that, by getting into advertising, they are getting sound writing experience...
...While the idea, the conversion of a money-mad advertising woman to the consumer-cooperative movement, is good, the plot is too pat and the writing overloaded with such strained figures of speech as, ". .. the Bronx tenements pressed their noses against the train windows . . . dirty, overused handkerchief at the skirt of New York...
...The train came to a rest at the platform like a very old person who stops drawing breath without warning...
...here is talent, perhaps not first-rate, but definitely debased by years of writing advertising copy for phony cosmetics...
Vol. 9 • July 1945 • No. 29
