WHAT WOULD WE DO WITHOUT SUGAR?
What Would We Do Without Sugar? We are so used to sugar that we are likely to forget to give it its properly important place. Right now if somebody asked you what sugar was good for you'd probably...
...Of itself the answer would be correct, but the more important fact is that the body craves sugar because it needs it...
...Right now if somebody asked you what sugar was good for you'd probably say — "Oh...
...Yet—even though the price is up we have to have our sweet food just the same...
...Is it any wonder then that Coca-Cola is so popular and so universally drunk that it has been called "the drink the nation drinks...
...Certainly the makers of that delicious beverage Coca-Cola must have discovered that sugar is up, because one of the principal ingredients in making Coca-Cola syrup is fine cane sugar...
...The chemists classify sugar as a hydrocarbon— that name may or may not be interesting to us, but what is interesting is their statement that it has, as a hydrocarbon, equal food value with the starchy foods and by digestion largely adds to the fatty tissues of the body...
...In view of the fact that sugar has gone up so tremendously of late these facts are interesting because we find that instead of the luxury sugar having gone up it is the FOOD sugar that has raised its price...
...And when the body craves something it gives us an appetite for it...
...to put in coffee and tea and for making candies and desserts...
...Why do we eat sugar anyway...
...That's it—we all think of sugar as a sweetener and overlook its value as a food...
...So primarily that's why we like sugar and things made with sugar and not just because they are sweet...
...Not only do we please our palates and derive wholesome refreshment from the drink but we also give our systems that bit of sugar sweetness that they crave and which is necessary to health and tissues...
...But unlike many manufacturers that company has itself borne the raise and so you and I pay just the same today for our bottle or glass of Coca-Cola that we've always paid...
...Tour first answer might be: "Because it is sweet and tastes good...
...Think of it!—they use an average of 80 tons of sugar a day—about 4 carloads...
...Incidentally, this phase of the situation is a good reminder of the benefits one gets from drinking a beverage as pure and good as Coca-Cola...
Vol. 8 • May 1916 • No. 5
