YOUR MONEY'S WORTH
Sheridan, Mary
Your Moneys Worth By MARY SHERIDAN THE LAXATIVE ADS, with surprising and creditable decency, have shied away from attempts at glamour. They haven't quite dared attempt the "She's lovely! She's...
...Another maker of laxatives, the Lewis-Howe Company of St...
...But, like time and the Mississippi, the claims roll on—toned down a little, if the advertiser has been nicked by the FTC, or dressed up with new appeals that assure you Lax-o will relieve your back ache, skin blemishes, head ache, and tired feeling...
...Those responsible for the ads of "Dr...
...And it doesn't cost anything...
...Gray's Foot Bath Powder" will cease claiming that the product is used by doctors, hospitals, or sanitariums...
...But, as a result of a stipulation with the Commission, in the future the Ward firm will be less extravagant in its advertising claims...
...Vigilant check-ups and restrictive action by the Federal Trade Commission have helped tremendously in the past few years to tone down the ridiculous claims of laxative advertising...
...She's engaged...
...The Squibb ads for "Granaya with Cascara," continues the FTC in its complaint, "are false because they fail to reveal the harmful consequences that may result from use of the preparation under the conditions prescribed in the advertisements or under such conditions as are customary and usual...
...Ward has also agreed that future ads of "Dr...
...Louis, has, as a result of action by the Federal Trade Commission, just stipulated that future ads for "NR Tablets" or "Nature's Remedy" will not fail to reveal that the product shouldn't be used when abdominal pain, nausea, or other symptoms of appendicitis are present...
...Sensible shoes have probably never been more popular, and the manufacturers of foot "balm" have found business good...
...Alternate soaking in very hot, then very cold, water, followed by brisk rubbing is effective...
...One manufacturer, S. W. Ward of Chicago, almost persuaded.gullible consumers, through advertisements of his product, "Dr...
...Mr...
...I know nothing about the product, but I do know what standing on a cement floor can do to feet...
...Gray's Foot Bath Powder" have a lot of reforming to do...
...The old and simple—and inexpensive—remedies help...
...While I can't imagine any man consenting to try it, a brief rest with feet higher than the body really works...
...On Aching Feet War workers who are on their feet all day, nurses' aides, Waves, Wacs, and all others whose feet have faced a new workout during wartime now know the chronic ache and fatigue that can pop from the pedal extremities...
...Agony at first, I know, but even sketchy exercising helps strengthen the feet...
...The "stipulation" adds that as long as the directions for use on the label contain a warning to this effect, the NR advertising need only contain the statement, "CAUTION: Use Only As Directed...
...Complaint Against Squibb Laxative The Federal Trade Commission, in its complaint, charges that "Granaya with Cascara" (the ad men must have felt grim when they thought up that name for it) is "potentially dangerous when taken by one suffering from abdominal pains, cramps, nausea, or other symptoms of appendicitis...
...And, as most doctors recommend, nearly everyone needs more foot exercise—alternate tightening or relaxing of the toes, or picking up any small object with the toes, or walking on the sides of the feet...
...Gray's...
...line...
...Squibb has 20 days in which to answer the Commission's complaint, and I'm eager to read its defense...
...Gray's Foot Bath Powder," that use of his brand would rejuvenate ailing feet...
...Or that statements in the advertising have been made by or are quotations from the literature of the U. S. Public Health Service, or that the U. S. Public Health Service or any other government agency has endorsed or recommended use of "Dr...
...E. R. Squibb & Sons, who run those dignified institutional advertisements, is one of the laxative advertisers most recently to feel the sting of the Federal Trade Commission's disciplinary whip...
...Or that it is the result of scientific research or a study of foot ailments...
...But they've tried nearly every other approach...
...The Commission has issued a complaint charging Squibb with "disseminating false advertisements" of "Granaya with Cascara," a laxative preparation which the Squibb concern advertises as an effective treatment for chronic and stubborn cases of constipation...
...Future ads for "Dr...
...Gray's" will discontinue representing that no other preparations are as effective in the treatment of athlete's foot, itching, broken skin, open sores and blisters, or that its use will prevent athlete's foot, or that the coloring of the skin caused by the powder destroys infection...
...A pure talc or hand cream or cologne help relieve aching feet...
...She uses Lax-o...
...The warning will probably not be that blunt...
Vol. 7 • November 1943 • No. 47
