Inside Advertising
Cort, David
Inside Advertising Madison Avenue, U.S.A., by Martin Mayer. Harper. 332 pp. $4.95. Reviewed by David Cort Literally everybody knows what advertising does, because it does it openly to everybody....
...WHY THE EDSEL LAID AN EGG: Motivational Research vs...
...Sampling the Stew or The Lobsterman, $1.75...
...One issue free with subscription order...
...Solar Cigarette Lighter . . . new, scientific, infallible (in the sun) $2...
...RIDGEWAYS "H.M.B...
...THE NEW ORLEANS POETRY JOURNAL Box 12038, New Orleans 14, La...
...Free search service...
...MAY I find the book you want...
...Minimum order $1.00...
...Her Majesty's Blend) Tea . . . robust, elegant, sapid...
...Payment on acceptance...
...THE WAWAYANDA COMPANY, Warwick, New York...
...1 a year...
...11, 400 West North Ave., Chicago 10, Illinois...
...both issues, $2...
...For the discovery of new poets...
...Boy "Switching the Freight", $4...
...If you are a Freethinker, Rationalist or Agnostic, you will want to read this monthly magazine...
...CLASSIFIED BOOKS PROFESSIONAL librarian-bookseller offers best available out-of-print book service...
...The Reality Principle," by S. I. Hayakawa, in current issue of ETC.: A Review of General Semantics, as follow-up to his sensational article, "Sexual Symbolism and the 1957 car...
...TOYS BROTHER, Can You Spare an Order...
...Betsy Ross, Franklin, Washington, Jefferson, Jackson, Lincoln, Will Rogers, $1.75 ea...
...6c per 36" length...
...60 cents a copy...
...Single issue $1...
...PUBLICATIONS THE LIBERAL...
...Per V4 lb...
...Just a good magazine in your mail box every month...
...Free searching, reasonable prices...
...Transbooks, Box 1-P, Wantagh, N. Y. PAPERBACKS, CLOTHBACKS, NOBACKS—Any book in print sent anywhere post-free on receipt of published price...
...Japanese Triple-Strand Gift Tie-Cord...
...The Progressive, Madison, Wisconsin...
...information that you will never see in the daily press...
...The agencies, the advertisers, the media: here is the peculiar three-way relationship in all its subtleties...
...You do business with us to your intense satisfaction...
...FOLKS IN LITTLE miniatures from Marble-head: 1850 Baby Buggy, In the Candy Store, Colonial Kitchen or Corner Drug Store, $2 ea...
...Box 308, Willmar, Minnesota...
...The Doctor, $2.50...
...Sample copy upon request...
...Friendship Liberal League, Inc., Box P, 5526 Westford Rd., Philadelphia 20, Pa...
...and I doubt whether naivete is safe in this area...
...I read it carefully twice, and I think many others will...
...Preston E. Amos, 2838 N. 7th St., Milwaukee 6, Wis...
...It takes the ad man at face value...
...Lists free...
...4 a year...
...NO trading stamps, no free car wash when you subscribe to The Progressive...
...PACIFIC NEW ENGLAND, Box 1152, Studio City, Calif...
...2 a year...
...How it does it is, however, a mystery to the ordinary citizen, a mystery thoroughly and sympathetically unveiled here by Martin Mayer...
...Marcia Haskells, 122 S. 3rd Ave., Mount Vernon, N. Y. BRITISH BOOK BARGAINS—All Subjects...
...SPORTING GOODS SEND 10c for list either shotguns, handguns, rifles, ammunition, or send 25c for all lists...
...Nevertheless, I am unhappy about this book...
...2 brings you seven issues...
...This the ad man supplies...
...What hath God wrought...
...24 pages cram full of...
...The current re-evaluation of advertising, which appears in many forms, is not especially aided by this book...
...Write Dept...
...tin, $1.19...
...But in this stage, where mass production can glut us with mass-acceptable and generally indistinguishable goods, there is a premium on the undisprovable lie...
...Book list, reviews, etc...
...Yet I found it quite fascinating...
...Surely, he works hard, he worries, he has problems, he produces something that has a certain intellectual status...
...The present ascendancy of market research and the uncritically examined Theory of Sampling are explained in detail...
...His answer would be that advertising is an essential part of the distribution apparatus in the later stages of industrialization...
...But Mayer is naive about him...
...Frayseth's, P.O...
...Weighing the Baby, $3...
...Asst'd World Candies, generous, responsible value, 50c...
...Try it...
Vol. 22 • July 1958 • No. 7
