YOUR MONEY'S WORTH

...In an unprecedented action, the FTC asked the Federal District Court of the southern district of New York for an injunction to halt the Chesterfield ads before a formal complaint was filed and hearings held...

...Frederick J. Stare, chairman of the department of nutrition of Harvard's School of Public Health...

...Free...

...FTC's basic position is that all cigarettes contain varying amounts of nicotine and throat irritants and there is no factual proof for advertising that one brand is superior or "less irritating" than another.^ While other brands were in the heyday of quoting doctors and/or movie stars on their non-irritating qualities, Liggett & Myers just kept on running those quiet "they satisfy" ads for Chesterfields...

...In addition to the after-Christmas sales of men's suits, shirts, coats, socks, and pajamas and women's coats and dresses, January often turns up good buys for parents in need of children's winter clothing, like snowsuits (cotton ones with wool linings are warmer than those of all-wool...

...Pertinent Pamphlets your Home Furnishings Dollar...

...The FTC has "tentatively decided" to "cover consumer goods, such as bread or cheese, or household appliances and manufactured components of these goods, such as steel, but not consumer services, such as dry cleaning or the services of public utilities...

...Two informative booklets on credit facilities in the 48 states...

...The four are Colgate, Palmolive-Peet (Fab), Procter & Gamble (Tide and Cheer), Lever Brothers (Surf), and Theobald Industries (Hum...

...And in Washington, D. C., the FDA seized a product called Duo-dex...

...In asking for fast action in the Chesterfield case, the FTC said the ads were potentially injurious in misleading the smoking public and unfair to competing brands restrained by previous FTC orders and to firms unwilling to resort to this type of advertising...

...For financiers and investors, important facts on a company's efficiency...

...This advertising of exaggeration underestimated the intelligence of practical housewives and belittled the many fine uses the detergents have as all-around household cleansers...

...Ordinarily, the Commission first files a complaint, holds long hearings, and finally issues a "cease and desist" order or drops the complaint...

...Four leading manufacturers have signed agreements with the Federal Trade Commission to discontinue the advertising claims that their detergents wash clothes "just as clean" without rinsing...

...In St, Paul, the FDA seized an over-the-counter product, Tryptacin, on the grounds that its labelling omits adequate directions and doesn't even state for what disease the product should be used...

...This contains buying pointers for wise selection and a schedule of the approximate shipping seasons for various fresh fruits...

...It was only recently that the Chesterfield ads became more aggressive, implying that a "medical survey" showed Chesterfields do not irritate...

...Send 15 cents in coin for Home and Garden Bulletin No...

...Ironically, as soon as the FTC orders a cigarette maker to stop one set of advertising claims, copy writers search for another way to say the same thing...

...Since the smoking habit is widespread, physicians should pay more attention to a nicotine containing agent that is used by the public to an equal, if not greater, extent than any other drug...

...The recent report that Americans spent about 211 million dollars more for cigarettes during 1951 than in 1950—an average of $90.56 for an individual—shows how much we have increased cigarette consumption, which began rising in the war years...

...Thirty cents each from Bureau of Business Research, Western Reserve University, 167 Public Square, Cleveland 14, O. A Balanced Diet...

...For management and labor, figures useful in contract negotiations...

...A good, illustrated guide to 200 toys for pleasing, and teaching, youngsters...

...Good-by to 'No Rinse' At last, the "no rinse" puffs and toots of the detergent suds makers have been squelched...

...In toweling, look for closely woven, loops, neat selvage and well-sewn^ edges, and "body...

...For manufacturers, Spingarn believes that the study will uncover weak spots in fabrication and marketing operations...

...A 16-page discussion of the Bureau of Standards' research findings on antifreezes...

...And the estimates of qualified observers is that the money spent on chlorophyll products is wasted...

...It will take a while, of course, for the new agreement on "no rinse" to show up in boxes on grocery store shelves...

...Drugstore Ulcer Remedies While the FTC was pruning the ad claims of cigarettes and detergents, the Food and Drug Administration cracked down on two drugstore remedies for ulcers...

...21 to Superintendent of Documents, U. S. Government Printing Office, Washington 25, D. C. Consumer Credit Facts [or You and Small Loan Laws o/ the United States...

...In retrospect, the "no rinse" claims seem silly indeed...

...We still don't know just how this great conversion happens in plant life, and we know even less about the effect of man-made chlorophyll products on the human body...

...Only the gullible or lazy, I guess, ever took seriously those booming blurbs that you could get dazzling clean clothes by washing them in detergent suds and hanging them up to dry, saving "all that time and work" of rinsing...

...Several dentifrices, he added, contain one per cent or less of chlorophyll, and some commercial products have just enough for coloring...

...The Current Binge We're off on a new national binge...

...In sheets, check, sizes, sizing, and thread count...

...While we remain ignorant of the effectiveness of chlorophyll products or the effects of chlorophyll on the human body, we are dupes to spend millions for its unproven claims...

...Despite all the millions of dollars-spent every year for cigarette advertising, no one seems to know, if the ads citing "prominent medical authorities" and "scientific tests" sell more cigarettes than the tag lines "they satisfy" or "be happy—go Lucky...

...Theobald, incidentally, has also agreed to end its advertising claim that Hum produces more suds than other detergents and protects colors in dyed fabrics...

...The official Journal of the American Medical Association has urged editorially that "the present state of medical knowledge clearly points up the need for intensive investigation of the relation of cigarette smoking to cardio-vascular disease...

...Nutrition Foundation, Chrysler Building, New York 17, N. Y. Automotive Anti-freezes...

...sheet "seconds," with unimportant defects, are usually excellent buys...

...Estimates of the sum we spent during 1952 for chlorophyll products range from 50 to 100 million dollars...

...A clever and practical handbook on furnishing, or refurnishing, rooms, with the over-all advice of not to be in a rush to buy...

...In the wake of these two meagerly reported news items, the Federal Trade Commission stepped on Liggett & Myers for advertising that Chesterfields could be smoked without irritating the throat tissues...

...Toy Guidance Council, 1124 Broadway, New York 10, N. Y. A Fruit and Vegetable Buying Guide for Consumers...

...the figures for 1952 are estimated to mark a new record...

...the FDA says that Duodex must be promoted to the medical profession before any claims can be made about its effectiveness in remedying ulcers...

...The current counterpart of our recent rages for vitamins, antihistamines, and ammoniated dentrifrices is chlorophyll, in products ranging from toothpaste and soap to dog foods and foot powders and to shampoos, mouth tablets, and room deodorizers...

...The FDA maintains that drug manufacturers are liable to penalties for misbranding in "the absence of directions for use in conditions and diseases for which the product is advertised" on the label...

...Truman asked that a study be made to find how much of a consumer's dollar goes for labor, materials, distribution costs, and retail profit...

...We know that chlorophyll, a green chemical in plants, is essential for the process in which plants absorb the sun's energy, convert carbon dioxide and water into energy foods, and release oxygen...

...the point of view is generally fair but unnecessarily biased against credit unions...

...The FTC has reported that a "considerable number" of business, agricultural, and labor organizations have offered their cooperation...

...This 36-page booklet costs 10 cents from the Consumer Education Department, Household Finance Corporation, 919 N. Michigan Ave., Chicago 11, 111...

...Bruce Bliven, in a recent article in The New Republic, raised the point that pure chlorophyll costs $100 a pound—a very expensive ingredient to add to low-cost toothpaste and deodorizers...

...Cheery trade names, all...

...It costs 15 cents from the Superintendent of Documents, Washington 25, D. C...

...And it should be interesting to watch how the detergent makers adjust to the no-rinse agreement: will they, like the cigarette manufacturers, try to make the old claims in a new way, or will they say good-by to an ill-advised puff...

...A non-technical discussion of the need for variety in natural foods and proper preparation...

...The semi-annual shoe sales offer good buys in standard styles and nationally known makes...

...Stephen J. Spingarn, an FTC commissioner, enthusiastically endorses the study as "invaluable" to industrial, labor, farm, and financial groups, as well as to consumers...

...Toy Yearbook...

...The moot point is whether the new Republican Administration will add its cooperation to the FTC's enthusiasm in carrying out the survey of where a consumer's dollar goes...

...January Sales January, that long, lean month when most people are recovering from Christmas bills, is a month of traditional clearance sales for sheets, towels, blankets, shoes, hosiery, clothing, and household appliances...

...Within recent years the FTC has issued restraining orders against the "less irritating" ad claims of Camels, Old Golds, and Lucky Strikes, and an order is currently pending against Philip Morris...

...From the start, this column argued that "no rinse" didn't make sense, for what about the soil and suds that come out in the rinse water...

...10 cents...

...Dividing That Dollar The results of the first hearings on President Truman's directive to the Federal Trade Commission for a breakdown of the consumer's dollar will go to President Eisenhower's desk a few months from now...

...Meanwhile, medical query about the role cigarette smoking may play in contributing to heart and blood vessel diseases has grown sharper...

...Spingarn envisions that "the ultimate aim of the investigation will be that we can be able to tell the fellow who buys a loaf of bread what the various items in it have cost him—how much the farmer got, how much for the miller, the baker, the distributor, and how much the government got in taxes...

...A 23-page booklet by Dr...

...A commendable article in the August issue of Good Housekeeping expressed doubt on the claims made for chlorophyll products, especially those made for deodorizing the breath or perspiration...