YOUR MONEY'S WORTH
Sheridan, Mary
YOUR MONEY'S WORTH By MARY SHERIDAN MOST shoppers, buying food or glancing at the business columns of their newspapers, must have wondered often during the past year who was getting the money. A...
...The current advertising splurges for over-the-counter antihistaminics do not bring credit to their promoters...
...Lincoln's recommendation that the Federal Trade Commission investigate and report to Congress on the food middleman's growing profits deserves militant consumer support...
...Those stored at 50 degrees lose only 5 to 15% of their vitamin C, while those stored at 80 degrees lose 20 to 35...
...Nonsensical advertising does not benefit anyone except the seller, and even his benefits may be of brief duration if the advertising boomerangs...
...A free booklet describing this flat oil paint, available in 12 colors, can be had from the National LeaiP^j 111 Broadway, New York 6, Ni"|j| "We certainly live in a marvelous" age" department: The manufacturer of the Ekco egg beater (a de luxe product, probably as beautiful as an egg beater could be, and worth the $4.95 it costs) says that by substituting nylon for zinc in the pinion gears (the two small gears that mesh with the central gear), the life of the beater has been increased more than 20 times...
...And yet the farmer is paid substantially less for what he produces...
...It's often desirable to cook in quantities large enough for several meals, but vitamins suffer if food is stored too long...
...if you punch the can for easy pouring, the hole remains to let in other odors and dust...
...You can get a copy for a quarter (no stamps) from the Superintendent of Documents, Washington 25, D.C...
...Three free commercial booklets on improving or establishing a lawn are How to Make a Lawn, issued by Peter Henderson & Co., 12 Henderson Bldg., 35 Cortlandt St., New York 7, N. Y...
...Who is getting the money...
...Nothing, absolutely nothing, can be done to protect a man from baldness, concluded 200 medical specialists meeting in New York recently—a money-saving and peace-ofr-mind conclusion it would be nice to see prominently displayed in every drugstore in the country...
...for storage, the gadget provides an air-tight seal...
...There isn't any reason why you can't substitute your own labels...
...There's a clever and inexpensive (25 cents) file that should make both filing and finding easier...
...How to Have a Beautiful Lawn, from Heineke & Co., Springfield, 111...
...With nylon, the beater showed no signs of wear after 500 hours of continuous operation...
...Ask the Superintendent of Documents, Washington 25, D.C, for Catalog No...
...Bernice K. Watt of the Department of Agriculture's Bureau of Human Nutrition and Home Economics, reporting the Department's recent research results, reminds us not to throw away the liquid packed with canned vegetables...
...There are some 200 recipes, and the new book is outstanding for its up-to-date information on nutrition, food buying and storage, and meal planning...
...Medium-priced, "ordinary" linoleum gives householders the most wear for the money, according to tests of the National Bureau of Standards...
...In the greedy scramble for this lucrative market, the drug makers are not likely, voluntarily, to tone down their brassy tooting...
...his 1949 net income was 17% lower than in 1948...
...This has just been replaced with a 96-page cookbook called Family Fare —Food Management and Recipes, prepared by the Bureau of Human Nutrition and Home Economics...
...All the trade indications are that -the antihistamine makers will still be after you when the season for colds is gone with new advertising campaigns assuring relief from rose fever and, later in the summer, from hay fever...
...The public would like to know, for instance, why the profits of corporations like General Foods shot up to the highest point in its history during the same year that farm income was declining 17%, or why Borden's huge dairy processing corporation cleaned up a profit of 14.1%, largest in history, while the income of the Wisconsin farmers who supply Borden's with milk dropped 18...
...Any grade of floor covering will give better wear when applied oyer a layer of felted paper...
...Aunt Sammy Is Replaced For years one of the Government Printing Office's best sellers was Aunt Sammy's Radio Recipes...
...If this is impractical, however, enforcement agencies should not hesitate to meet their responsibilities...
...When the price paid to farmers goes down and the price to consumers goes up, then someone is being taken advantage of," Murray D. Lincoln, the nationally known co-op leader, told the Ohio Farm Bureau a few weeks ago...
...he went on to urge consumer-owned "pilot plants" as guides to fair food processing costs...
...It will be a while, as this department noted last month, before the Food and Drug Administration and the Federal Trade Commission have enough evidence to take action...
...With the Canmaster, made of sturdy plastic, you puncture the can, twist a half turn, and the spout is set for pouring...
...Drugstore across-the-counter sales this year of antihistamines are estimated to reach $72,000,000, and prescription sales may total another $28,000,000...
...Vitamins, Cans, and Storage How do you keep your vitamins...
...How Much Can We Swallow...
...If you dote on fresh orange juice, the frozen variety still leaves a lot to be desired, but Birds Eye is a recommended brand...
...Watt also reports: There is almost no loss of vitamin C in frozen concentrated orange juice, and canned orange juice, surprisingly enough, loses only about 1% of vitamin C in processing and storage...
...And what is a fair profit for the man between the farmer and consumer...
...Don't forget to get off your seed orders for vegetables and flowers well before planting time...
...The unhappy truth, however, is that we would have to wait a long time for an FTC study, let alone action on it, and must hope for more immediate results from the fuss kicked up by the Senate subcommittee headed by Sen...
...One of the most successful one-coat interior paints which have helped renters with reluctant landlords make their quarters clean and livable is Dutch Boy's Wonsover...
...Spring St., Marysville, O. Henderson and Scott want you to buy their lawn seeds and weed killers, and Heineke makes a power mower, but these booklets are free and may give you some helpful pointers...
...There is a limit to what the public should be asked to swallow...
...Quote of the Month, delivered by Fred Allen at the New York Herald Tribune Forum: "The purpose of advertising is to create a demand for luxuriWj among people who cannot afford necessities...
...HO-50...
...A housewife today has to pay about the same, seldom less and sometimes more, for foods than last year...
...Guy Gillette, Iowa Democrat, which in its current investigation of high food prices reveals that the middleman is making more while the farmer gets less and the consumer pays more...
...Storage temperature of canned vegetables is important...
...Not quite so spectacular, but still encouraging for buyers who have no objection to products that last, is a new automobile inner tube reinforced with two layers of nylon cord which U. S. Rubber says "gives practically 8-ply safety to 4-ply tires...
...It has always been a mystery to me why the manufacturers of oils and syrups often make it so difficult to use their products...
...One example: boiled potatoes kept for a day and then warmed over have only half the vitamin C they had when first cooked...
...Editorially, the AMA Journal poured icy water on the antihistamine advertising hysteria with its criticism that "drivel such as some of the pleas for over-the-counter antihistaminics should not be thrust on the American public...
...and Lawn Care, from O. M. Scott & Sons...
...There is growing (public pressure to find out...
...Such puffery should be controlled sensibly and on a voluntary basis...
...One of the best buys in booklets is "The Home Owner's Packet," 10 pamphlets (for $1) on home care and maintenance, including Making Cellars Dry, Growing Annual Flowering Plants, Closets and Storage Spaces, Simple Plumbing Repairs, and DDT for Control of Household Pests...
...An ingenious spout and can-opener is the best answer until better-designed cans come along...
...Elkay Manufacturing Co., 1874 S. 54th Ave., Chicago 50, 111...
...This costs a quarter in hardware stores or from Shamrock Specialties, 229 Fourth Ave., New York 3. N. Y. For Filing & Finding Most ardent householders have a weakness for clipping house plans, remodeling ideas, and how-to articles, with the idea of someday putting them in use...
...In the meantime, the best defense for consumers, pocketbook-wise and medically, is the above kind of vigilant criticism and individual heed to use the drugs strictly according to directions or, better yet, a doctor's advice...
...Five large colored envelopes, arranged in a red binder, are labeled "interior decorating," "electrical appliances," "space saving ideas," "kitchen furniture," and "there's an easier way to do it now...
...If you do, you lose as much as one-third of both the vitamin C and Bl the can contains...
...The American Medical Association's council on pharmacy and chemistry has issued a report on the over-the-counter "cold cures" which, while it hasn't had a fraction of the publicity it deserves, is the strongest blast to date questioning the effectiveness of the drugs and their extravagant advertising claims...
...When the day ar-arrives, you often can't put your hands on what you want...
Vol. 14 • April 1950 • No. 4
