CONSUMERS IN BLUNDERLAND - ADVERTISING VS. TRUTH
CHASE, STUART
CONSUMERS IN BLUNDERLAND -ADVERTISING VS. TRUTH By Stuart Chase T HAVE not come to ten you What Ought To Be Done, or to Present a Program. I came here to be butchered, Wblch Is far more...
...The question presented itself to this pressing form, although theoretically it had been already answered a year before In the new party program, and tn practice, as scon became evident, had no meaning...
...He" was sent to prison 'or six months on the'order of a nidge...
...that since the public Is gemg to discount the statement anyway...
...And he produces a recent report from the Bureau of Standards, reading hv part as follows: — U. S. Bureau Is Doubtful '-"As the result of work In the Bureau's fadiometry section during the last few months it has been demonstrated beyond an reasonable doubt that all the new ¦Jesses now being marketed for transmitting the ultra-violet vitalizing or activating solar rays at 290 to 310 millimicrons, undergo a photo chemical action and decrease greatly In transparency to these activating rays when exposed to Ultra-violet radiation...
...One fault h fraudulent statements...
...Very few people who have been his friend could ever go with him to the full lengths to which he believed because nis results vrere so far away that they did not especially interest men of practical affairs...
...It has been able to do so because, apart from inconsiderable fractions, it enfolds within its camp the whole of tbe working-class...
...Renner Favors Coalition Against this view Renner urged that those who desired to secure power mutt not stand for all or nothing, i.e...
...Furniture Week, thoughtfully provided by S. Karpen & Bros...
...that their resentment had only been heightened...
...Refrigerator Week...
...And we...
...and the suggestion was even made that a reform la the constitution should be 65emandai whereby every party to proportion to its strength to Parliament would be entitled to a share in government...
...Be ottos men's clothing, kitchen Wton^j sum, furniture, motor cars, linen, uhoaaa graphs, watches, collars, spark pugs, orank ease oC hats...
...Edward Walker who was general counsel for all the railroads of the West...
...It was represented to him as one of the quietest machines on the market...
...A Manifesto by the Third International subsequently proclaimed solemnly that 15 th July opened as a new chapter in the European Labor Movement...
...The specifications require correct reading up to 15 miles en hoar wtth a gradually increasing error in the direction of more registered epeed than actual speed, to 78 miles an hour...
...The manufacturers are responsible far this...
...Just as on the one hand a ai < I sag siawj dbstaserahip could have email rhannai km Auetria since It would be bound to break down In the agricultural districts, so tt would fare on the other hand wtth a Fascist dictatorship originating In the countryside, which would be wrecked against the power of red Vienna and of the industrial districts...
...indeed it contributed towards a -farther move to the right by the Gov'ernment circles under the Influence of intriguing land-owners...
...The lawyer read it over again and Debs said, "I'd be guilty...
...If you want the story documented, go up and see Mr...
...The capitalist press to Austria has greatly overrated the division of outakms to the party, up to the point of torscasting a split and according to Its sympathies, has thought itself able to postulate a victory by the left wing or by the right...
...Could the Party stand aloof...
...He wonders—and the consumer cannot fall to wonder with him—why "we struggle to keep waste out of manufacture and deliberately create waste in consumption...
...sad take advantage of any combination which might bring lasting benefit to the workers...
...Or might it not be better to share In the Government and bring about a coalition...
...It is, as Otto Bauer said, "tbe synthesis of a sober realism which views the capitalist world as It is and admits of no Illusion as to what tbe labor movement can attain within the limits of that world and of a revolutionary enthusiasm which ranges al1 the sectional movements of the working-class, so closely hemmed to ss they are by capitalism, In tbe greater fight for the abolition of tbe capitalist order and for the establishment of a new society, a new culture, a new mankind...
...Claude C. Hopkins In bis autobiography entitled "My Life In Advertising," reports as follows "I looked over the line and I found two appealing product...
...The trouble is" he said, "you've got it on an alternating current...
...No one wno ever knew him could help loving him, no matter what his views might be...
...If previously the workers had perhaps overrated their Power the contrary phenomenon .appeared: the bourgeoisie gave way to the illusion that of a sudden the moment had come to sweep Social Democracy out of the way and to throw It back for decades...
...The declaration renews a profession of faith in democracy : "The Congress especially warn* the peasant classes against letting themselves be misled into opposition to the working -class by monarchists, aristocrats, capitalists...
...I pictured that glass all over the south side of my house, as fast as I could save up to buy it...
...That extra gave us an advertising appropriation...
...On the other side was a very able, astute lawyer, Mr...
...One would imply the predominance of the workers...
...The Party thus fourid Itself quite unexpectedly faced with a decision Involving grave consequences...
...Since the Interference of Fascism to particular conflicts may compel the working-class to take np tbe straggle along tbe whole front, the Congress calls open the workers in the present phase of development to keep strictly to the rale: no demonstrations without majority decision...
...Harrow's .interesting tribute to Eugene V. Debs, generous as it is...
...The Coalition Government immediately after the Revolution, when bourgeois government was altogether Impossible, but when on the other hand a labor government could not have asserted Its authority alone in the agricultural districts of the newly formed State, was an Instrument of the supremacy of the working-class...
...The other day I saw a large newspaper advertisement picturing the delights of a sun bath in the winter time by virtue of a new kind of glass which permitted the passage of ultra violet rays...
...He was one of the truest, most lovable, kindly men who ever lived and who never knew what it was to lea...
...The engineer came out to Crestwood and listened attentively...
...would come from him almost without hesitation...
...Thunder," he said, "you don't want to believe what those salesmen tell you...
...at 313 millimicrons to 30 to 45 per cent...
...To this end the two government parties -'joined with a number of smaller political groups of kindred sympathy to form a coalition for the election itself and put 'forward unified lists...
...In Austria where all bourgeois politics run their course behind closed doors It is an unusual sight to see a great party able to permit Itself to take counsel and to think aloud and publicly...
...The Reactionaries Gain Heart But if the Party had to endure that workers should be fired upon in the streets of Vienna, if it shrank from a conflict and only as a protest called out the railwaymen and postal employees to a general transport strike, it had indeed averted a grave catastrophe, but had itself suffered a defeat...
...Maanwhtts 8 makes ef typewriter vare maaafsetared m one plant, aftjdcrttical except for the name plate...
...Puffed Rice, Puffed Profits I am dismayed when Mr...
...This is a point as to which the situation In Austria differs substantially from that of a number of other countries...
...I never shall forget Debs' crops examination...
...This fact provoked uneasiness In many circles of the party, the more so since the control of their adversaries often fell into the hands of irresponsible elements...
...A wag kiaWrThg the facts remarked that he was the only living layman who had seen this motor making 80 miles an hour —he was there when' they pushed It over the cliff...
...It has nearly everywhere a considerable share to the provincial administrations...
...Certainly there was not rejoicing either In the camp of the new-born Block...
...I am not sure that the case is quite as dark as be paints tt, but Mr...
...The most optimistic called for Immediate elections to correct the results of April 24 and to create a new Parliament with a two thirds' majority for the bourgeois bloc, which is also entitled to alter the constitution...
...In particular the Catholic clergy to the Industrial districts looked on with undisguised anxiety at the development which has made out of the old-time Party of Christian paBltahtk the rallytog-polnt, as the Chan- j cellor Seipel once termed it, of all the anti-socialist elements...
...Is this a situation which can properly be called progress...
...In fact, tt was an unorganised unpremeditated demonstration by a number of the big industries of Vienna, whose workers had been passionately incensed by the acquittal of the murderers which had taken place the previous day...
...Jiot only does It dominate red Vienna, 'but also to this land so poor in cities (be.aide Vienna there are only 180 localities With over 3,000 inhabitants) •nearly all "the more important towns and industrial centres...
...But the Party did not call for any action, the more so since the verdict was pronounced by a jury, not by professional Judges...
...The aim of the Coalition Government of the Christian-Socialists and PanGermans was to bring about a shift 'towards the Right and to haul down the red flag from the Vienna Parliament...
...This asrt ef thing riles me as a consumer, and makes me profoundly suspicious of advertising...
...The Austrian working-class has Just passed through a great electoral struggle...
...He had it installed...
...Robert Dannenberg , (President of the Vienna Provincial Diet) 'jiT its Congress last year the Austrian "** Socialist party advanced a new proaThnjJthe draft of which had been most J^erly discussed In all the branches...
...However, these expectations * still Inferior to the unusual intervhich the Congress that met on Ocer 29th has awakened both among f/iends and foes...
...It rejoiced the hearts of the bourgeoisie that it was possible once again to fire upon workers, and that the executive organs of the State who are organised to unions and to a considerable extent members of the party, should come Into opposition wtth the party...
...Talk Oakland Week...
...Omaha Made Tire Week...
...In consequence of the clumsiness and blunders of the police the excited demonstration developed Into excesses and ultimately to a wild revolt against the violence of the police...
...Temperance Week—God knows we need it...
...Chase Shoves In This Article A Great Many Other Corporations Might Easily Put A More Liberal Ratio of Fact into Their AdvertisingMr- Chase Told These Thing* and Many Other* to a Meeting op the...
...I was one of those—and perhaps I was right and perhaps I was wrong— who did believe the Allies should win and thought we should be in it...
...He was Indicted for conspiracy to that care He was also enjoined against carryl.ig on the strike and I was one of his counsel in both cases...
...The great success of -the socialists In the elections iour»> no L'czprcssion In the Parliamentary combtoatlon...
...A* Mr...
...He telephoned for the company's engineer...
...John C. Dtnxmore of the University of Chicago invited 10 famous brands of white enamel paint to decorate a test room for a period of two years...
...The subsequent discussion gave a too definite form to this idea...
...Such a case bad already occurred in Austria...
...Squibb, what are the qualities which a tooth powder needs In order to give the best possible service...
...The working-class is emphatically warned of the perils of the present position, and the true lesson to be learnt from tbe 18th "July is pointed out "In that period When Fascists are arming It la the duty of the workingclass to conduct Its class struggle under the most rigid political and trade anion discipline...
...Nevertheless, Moments of Relapse Into Candidnes* By The Advertiser* Are Rare...
...Such a conflict could not have ended otherwise than to an economic and political catastrophe, to a chaos, in which the bayonets of the intervening neighbour states would have restored "order...
...Of the fan- . page advertisements tn a recent fetor of a radio magnetos, ene-tldrd were mMeadtog—two eases aorflcrsnj aa what we should term fraud...
...This added an average of $1.25 per case to the billing price...
...Accordingly the question of coalition must not be treated from the standpoint of sentiment and one should never adopt the view that Socialism was polttJcafly barred from any joint action...
...at 303 millimicrons the drop is to IS to 20 per cent...
...The rate at which sales costs have gone up is stupefying when shown In percentages...
...This Article Is Based on Hi* Address to That Gathering...
...It is united in the recognition that st the present moment a policy of coalition is out of the question and that the working-class must wage its own perilous struggle united only within itself...
...As a more flay less articulate member of that slow, f thick, credulous and besotted corpus— the Great American Consumer—we have the freedom of the city to howl...
...Workers Warned Against Fascist Tactics By Dr...
...He turned on the Juice...
...Says the Radio section of the New York Sun: Smoking Lucky Wallops "There are two things wrong wtth advertising In general and radio advertising In particular...
...I am annoyed as a dtlsen and a payer of school taxes when I read In Advertising and Selling that the Palmolive Company Is worming Its way into the public schools and is providing cards on which children are asked to sign the following pledge: "Dear Teacher—I premise to wash my face and hands with my little cake of PaJmollve Saap before every meal and before going to bed an til tt Is all aaed up...
...Thus In Austria also the system Of bourgeois block government had become complete...
...Clarence Darrow on Debs Noted Attorney Pays High Tribute to Great Socialist—Was Debs "Impractical...
...For anyone acquainted with conditions in the party it was no wonder that a commission appointed by tbe Congress managed without difficulty to draft a declaration Introduced by the President of the Party, the Mayor Setts and unanimously adopted by the whole Congress...
...Buf**here is, if I may say so, nn aspect'W the case where I yield to no yBn In my right to speak...
...Can we and should we remain in opposition in Parliament...
...The cat gave a lump through the window, and his wife thought the radio was playing the Battle of Prague...
...It should he made stranger than the facte warrant as that its actual effect may bo mere nearly what is deserved...
...Today the bourgeoisie feels Itself strong enough to rule alone...
...He was essentially an Idealist and a visionary, not a practical man...
...Everest in the hope of toppling it over...
...Austrian Socialists Reject Proposal To Enter Cabinet Otto Bauer Swings Party Congress Against Coalition...
...Of cou-se be was clever and shrewd, and a very good fellow with all the rest He cross- .-xamIned Debs for a whole day and Debs iswerod the quest tone as fast as they . "Debs...
...By confronting the police and their rifles with armed workers...
...The Fact That Big Corporations Which Have Things To Sell Are Beginning to Come to Confession About Their Costly Advertising Campaigns Is Due To a Large Extent to a Single Man,—Stuart Chase, the author of "The Tragedy of Waste" and co-author of "Your Money'* Worth...
...Socialism la striving for no dictatorship of the urban workers ever peasants, but for a league between urban and rural wotkeia against the owners of Urge capital and great estates, against aristocrat* and monarchists...
...tone and saw him net long before be* was tried and during the war and had a considerable talk with him...
...Association of National Advertisers recently, Bearding the Lion* in Their Den, A* It Were...
...His war was with the established order of Institutions to which he did not believe...
...It should rather reverse full freedom of aetlor...
...If in such a situation it should resolve nevertheless to receive the Socialists into the government, It would be only with the purpose of being able to carry through Its measures with slighter resistance, of being able to rid Itself of opposition and to Implicate the Socialists also in responsibility...
...While I admired him as a man, I never could' feel that his views were especially practical...
...All of these qualities are met, according to an advertisement, by Arm and Hammer Baking Soda, a package of which, retailing for 10 cents, is sufficient, It is alleged, to keep one set of teeth clean for at least six months...
...Be msnafsi lane fee basis formats L the asmJSX an eight, the only difference being In color, smelt and filler...
...Then he read it over carefully and said, "Mr...
...He did not have time to bother with practical affairs...
...It could not let Itself be drawn Into an armed conflict with the civil power, a conflict undeslred by It and out of line with its political views...
...This Is the public's fault...
...However, things fell out otherwise...
...The advertisement which I had seen specified that the glass had been "tested" by the Bureau of Standards, but gave no hint of this very serious factor of photochemical deterioration, and nothing at all about getting down to the minimum limit of therapeutic action...
...alliance with one or other group, of participating in power, is not present in Austria, nor is It practically within the realms of possibility...
...This is disturbing news for one who has been repeatedly assured that reputation is always based solidly on performance rather than on Dace 8 oreads...
...The determination of this minimum limit In transmission for therapeutic purposes is a problem that will require further investigation by biologists...
...teas one of the truest, most lovable, kindly men who ever lived...
...and Squibb Week...
...Hopkins puffed his product and puffed his prise a cool 50 per cent Into the bargain...
...In Austria the parties of the bourgeois block understand by democracy that a 'minority is bound to let itself be merely outvoted, without any consideration being shown to the interests for which it stands...
...On this deliberate error, advertising copy has been based and thousands of cars have been sold...
...He discovered that his weakness was his bonecty, so he came in the second day with a long question covering a sheet of paper...
...When they taeassstres have not conceived the exaggeraiieau, they have permitted their agenekn . to play them np...
...He said, "Mr...
...This fact gave rise to resentment and disillusion among the masses...
...The fact that blind passion led to the Palace of Justice being set on fire and to many people being terrified, was of course exploited to Incite the possessive Instincts of the petty bourgeoisie and of the landed circles against the party, and to inculcate In the bourgeois intellectuals a detestation of the party of the proletariat...
...What was the 15th July...
...The fact that tn the country districts there were gestures made for breaking the transport strike by forcible means, reinforced the intriguers in their belief that the scheme of a technical emergency service might succeed and make the weapon of the strike Ineffective...
...Franklin P. Adams, following the esteemed Western Union with its standardized telegrams, has prepared a standard advertisement to be signed by a singer, I like Lucky Wallops Their smoke is so warm And if I don't use 'em They'll do me no harm...
...Everyone felt that the ' decisions of the Socialist Congress are truly political decisions which mark out .'"the course for the development of Austria as a State...
...II advertising and salesmanship are forcing the American productive mechanism to mahetsro cars where one would sofftoevtwo sets of furniture, two overcoats, two phonographs, two radio eats, industry is throwing away half Its labor power, half Its raw materials, and thus tvi'Mwg the standard of living to 80 per cent of what it might be...
...There are now 135 of them—or two and a half for every week in the year...
...Incidentally, this may annoy the other soap manufacturers as well...
...He was the friend of everybody and could have had all the privileges , he wanted, but he refused to ask anything not given to tne others alike So far as his being a criminal, he was about, the farthest from it of any man, as all those who loved him knew...
...Rowe raises a point of profound economic Importance...
...Coalition Now Is Rejected Thus Socialism in Austria will go its way...
...For the conscientious cltisen, this plethora of "weeks" to be celebrated H becoming a very perplexing business...
...No strike In keyindustries without consent of the trade union central organisation...
...The declaration asserts, however, that a coalition is impossble so long as the capitalist parties deem themselves able to exclude the working-class from any real share to power commensurate with* the interest and dignity of the workingclass...
...The warden greeted him as a friend as did all who knew him, and we talked, the warden, Mr...
...They were too far off arri they considered human nature as much more Ideal and perfect than human nature has ever been or ever will be, but I admired bis kindliness, his humanity, his genuineness and his honesty...
...Bruce Barton, wtth head bowed down...
...But before booking Bay order I Investigated...
...I went to the warden and he told me he would give us his room for a conference and he would be present or not as we wished...
...He says that quality Is getting worse and that obsolescense is "wilfully created by an Increasing number of manufacturers...
...This was the spear point of the sale talk and the advertising...
...In all of these glasses the transmission approaches rather close to the minimum limit than seems permissible in order to Insure active stimulation of calcium metabolism...
...The ether fault is gentle exaggeration and general Mutt...
...Was It in truth a turning-point, at least fcr the Austrian workers...
...none the less so' Clallsm won a striking victory...
...After his conviction I saw him again in the penitentiary to Atlanta, Georgia, and it was a strange situation that I witnessed in that penitentiary...
...A section of the workers, without having been tn any way called upon by the Party, found it' self all at once to sore distress...
...The truth is that there h nothing In the great discussion arising out of the main speeches at the party Congress—and which has led to stronger statements of the views of the speakers and equally, of course, to many overstatements—which afford our adversaries any ground for hope...
...The settlement of an differences of outlook would then be shifted to the Council of Ministers...
...But to the Socialists It was plain that this would have meant civil war...
...I first knew him when he was conducting the Pullman car strike In Chicago more than thirty years ago...
...In spite of Debs' opinion die Jury disagreed with him and did not convict him...
...Hugh M. Clark of the Scott Stamp and Coin Co, recently bought an electric refrigerator for his new house...
...Which is the case for the consumer put as flatly as I know bow to put it...
...Following the attainment of internal understanding comes the time for action, towards which this Congress has given a strong lead...
...Bauer pointed out that coalition governments may be of varying kinds and said that be distinguished three types of them...
...Orandma Week, staged by the Wlndhurst Dry Goods Co...
...The brand which received the majority vote for being in the worst condition at the end of the period was one of the most widely advertised, one of the higest priced, and one of the most reputable of them all...
...There are few men who are ever very fairly understood: they are not nearly 1 as good as their (friends make out...
...At 280 millimicrons, the drop is down to 1 or 3 per cent of the full sunlight radiation...
...It made Puffed Wheat and Puffed Rice the largest moneyearners in the field of breakfast foods...
...Debs said, "Read it again, slowly...
...The previous Government Coalition held so narrow a majority (85 -out of 165 seats) that It was no longer * dapable of assuming office alone...
...Clark, "that it was practically noiseless with either alternating or direct current...
...The facts that in Vienna the Party Press following July 15th obtained thousands of new subscribers and the party organizations thousands of new members, that within a few weeks in Vienna alone 20,000 people left the Cathode Church sufficiently showed that the workers were not yielding to discouragement, nay...
...He Believed A Salesman...
...In many products, such as washing machines, vacuum cleaners and like equipment, the ultimate consumer pays at least 68 cents out of every dollar for sales expense, 38 cents being the only part of his dollar wblch has anything to do with the manufacturing cost and the only part of the dollar which the manufacturer ever sees...
...It Is true that to the provinces outside Vienna Intellectuals and seml-lntelectuals, of them of Fascist tendency were able to inspire the peasants with terror of Socialist acts of violence—which of course to fact no one intended—and to draw them into armed defence-corps...
...Socialism seeks no civil war, but would reach Its ends by democratic means...
...One was called Puffed Bice and the other, Wheat Berries...
...mrfcaatag the brand of the owner of the factory...
...How then can development proceed...
...That which found expression at the Congress and which to the superficial observer might appear as a profound cleavage between right and left, was no more than the variation in the stress laid upon -lie elements which in combination constitute socialism...
...If he can keep his temper he will tell you a long and stormy sequel, concluding with an oration delivered to the officers of the company In respect to the veracity and the honor of their salesmanship as cross referenced by the testimony of their own engineer...
...Thus to the party itself arose Xh-i crucial question: are we on the right road with our policy...
...The eventuality of the bourgeois parties being at odds with one another and of the working-class finding an opportunity, in...
...All the great achievements of the Austrian, workers which they had been able to maintain up to the present day, such as the democratization of the municipalities, the eight hour day, workers' holidays, workers' councils, unemployment Insurance, legislation on behalf of employees, reform in the schools—all of them date from this epoch...
...THESE Statement Are Facto, Not Advertising Copy," said the United State* Rubber Company, one of the largest advertisers in the country, in a Recent Advertisement in the Saturday Evening Post...
...I came here to be butchered, Wblch Is far more exhilarating...
...His thesis is that there is a growing tendency to speed up changes to style, to shorten the life of products that once were made to last and that now are made with an eye single to early obsolescence...
...Dental Hygelene Week, which led our musing as to who Inspired it...
...Which was of course very clever of the lawyer...
...What he was doing was representing the railroads...
...So long as we eeaas we fall tor flattery and prefer 81 to a straight tale of aaattty aad results—so long will this vmhMiess verbosity be a large share ef value received...
...Items like tins shake one's faith hi the theory that advertising, by ettaaneting mam production, tends to redoes prices to the consumer...
...Otto Bauer on Coalitions Nevertheless, at the Party Congress the matter was dlscusesd In a penetrating debate which was introduced by Bauer and Renner...
...Or is it to the last analysis the throttling of progress...
...Accordingly the Party could not take the action which would have corresponded with the embittered feelings of the workers...
...In Printers Ink for October, Mr...
...He had no fears of jails any more than of going to the theatre or going out to dinner...
...J. P. Lincoln of the Lincoln Blectrtc Company of Cleveland, adds a further disturbing note on this point...
...The rice was selling at 18 cents then, and the wheat was advertised at 8 cents.' I asked them to change prices so that Puffed Bice sold at 15 cents and PaSed Wheat at 18 cents...
...Even If no coalition is possible with the farmers' leaders who sit to the bourgeois bloc, yet the party should make the extremest efforts to clear away the m torn rulrrstandlrurs which today cause the hatred of the peasant masses for the industrial workers...
...Every person to the institution loved him...
...He said what be thought was true...
...For when a few weeks ago Comrade Renner publicly referred to the possibility of accepting the offer of a coalition, the Chancellor Seipel openly gave an emphatic refusal and his devotees declared on all hands that any cooperation with the Socialists was out of the question...
...The more brutally the government of the priest Seipel behaved towards the victims of the 15th July, the more clearly it was possible despite the refusal of a Parliamentary enquiry to prove grave- mistakes against the police, the more did a sane outlook re-enter peoples' minds...
...Yes indeed, file 200, docket 39...
...It should have an alkaline reaction, be soluble in water, free from grit, yet have a definite bite which removes Impurities...
...j want to say a little in a persons' way...
...It V therefore natural that that party 'areas should have been very keenly "ipated...
...Here is more bewilderment for the consumer, for if this statement is true, it demolishes at % blow a score of haughty campaigns The oneedeawter tor a well known ear Is =ade under specification by another famous company...
...It linked with itself the new deputies of the German Farmers' Party, the only -other party besides the Socialist presMent in Parliament, in order to recover a Working majority against the 71 socialists...
...Orange Week...
...Tooth Powder and Baking Soda Speaking of Mr...
...In Parliament the Party Initiated a 'Stubborn guerilla warfare in order to assert, its power, which It was the aim • Of the Government majority to nullify...
...We do know that as consumers we frequently cannot find the things We want to buy at prices which we can afford to pay...
...The Cream of Wheat Company, not to be outdone, has provided a card to be signed by both mother and teacher, and a perfectly lovely "breakfast game" to be played at school, revolving around a hot cereal theme...
...In its mighty shadow, one can only stand with Mr...
...Nor does the advertising that we read help us much...
...have howled...
...anything...
...The 15th of July quickened the bourgeoisie's consciousness of power...
...This struck me In a very tender spot tor I am an ardent sun worshipper...
...it would resort to force to one eventuality alone, namely if reaction should endeavor to overthrow the democratic Republic or to deprive the workingclass of the rights pledged to it by that Republic...
...not only to Vienna, but throughout all Austria...
...Violet ray window glass...
...Hakenkreualer" eat far adventure, or inveigled by these ex-officers who used to ill-treat the peasants under that command...
...He had only a feeling of humanity for all...
...And from time to Kmc—in jail and out—we will go on howling...
...the entire control of the State or else nothing We ought not, he said, to be powerless with a poll of 43 per cent, just as wtth 81 per cent we shall not be all-powerful...
...Darrow considers Debs to have been "Impractical" and we cannot share to this view...
...The party must, moreover, preserve In close-knit unity the power ot the working-class so that it shall not be worn down by civil war...
...It commands an adequate majority in Parliament...
...Such « coalition in Otto Bauer's opinion cannot be in question today...
...It was on this question first and foremost that Socialism to Austria had to make up Its mind...
...This Is Not An 'Ad!' It's the Truth" In a recen\ advertisement to the Saturday Evening Post, the United States Rubber Company makes the observation that "these statements are facts, not advertising copy...
...Communists and reactionaries misrepresented it as a revolutionary insurrection...
...It is an incomparable and possibly an unassailable structure...
...It has 'brilliantly maintained its position In Parliament and has carried the poll to 60 'per cent of the total for Vienna...
...Which is a dirty crack at advertising copy if I ever heard one Another alee distinction la made by certain advertising men who my— I quote from R. L. Hunt ef the George Batten Corp...
...Then came the 15th of July...
...The Sun, If I may say so, said a mouthful...
...R throws upon the government of the bourgeois bloc the responsibility for the aggravation of antagonisms and calls upon all desirous of averting civil war to join to a campaign against that government...
...Debs, under this definition, would you be guilty or not guilty...
...He then support', d the war...
...Brian Rowe discusses the "Creation of Obsolescence"—As a Sales Device...
...Walk and Be Healthy Week...
...calls for comment...
...When the self-consciousness of the bourgeois slowly recovered equilibrium, the coalition still remained in being for a while, and was then the expression of a balance between the various classes...
...How was it to Intervene...
...The Congress has once again reinforced the will to unity...
...A client of mine, Mr...
...You have wtth Industry, intelligence and flashes of downright genius, built up the grandest, giddiest, gaudiest edifice of words, of habit patterns, of light, of color— that the world has ever seen...
...Was it then as a strong minority, and moreover Just after a great success at the polls to be altogether powerless to the Federal Parliament...
...Pride in Appearance Week...
...Socialists Control Cities • jHowever, Austrian Socialism holds a .strong position outside Parliament also...
...In the other provinces of Austria K has ' made such progress as to attract to itself 42.3 per cent of all the votes cast 'to Austria...
...They run from Apple Week to Y. M. C. A. Week, and include such seductive 7 day debauches as "Better Home T.jgh.ting Week: Better Farm Equipment Week: Cranberry Week...
...It needs no coalition with us...
...It has sufficient resources of armed force...
...What "practical" fruits were reaped from the war even Mr...
...Appeal Made to Peasants . The declaration recalls the party program which does not exclude in principle a coalition policy but acknowledges that a coalition government might be temporarily necessary...
...Debs was the most human, lovable and honest man that I have ever hivn in my life...
...The Vienna Arbeiter-Zeitung on the morning of July 15th gave eloquent expression of this mood of Indignation, and bourgeois papers also criticised the verdict...
...On behalf of 600.000 organised Socialists and of a million and a half Socialist electors the Congress declares that Socialism la not fighting against possession for use by the peasant* bat against possession for exploitation by the big capitalists and great landowners...
...It was rightfully contended against this view that the formation of a government h the right and duty of the majority: and that a compulsory proportional system as It actually exists In the provincial administrations of the Austrian province would imply for the State as* a whole an end ef politics and the decay of all political interest...
...Darrow himself is the most Impractical man to American life For at least two decades before the World War Darrow had devoted much of bis hfe to attacks on the stupidities of armed conflict between nations and the price paid for such conflicts, especially by the working people...
...I saw him many times to the mean...
...Clark...
...In confirmation of thai view Renner contended that the very work of reform performed from within the government tends to attract the masses...
...The salesman assured me", said Mr...
...That would constitute a third type of coalition which in reality signifies a surrender of Socialism to the bourgeoisie, and an act compromising Socialism tn the eyes of the working-class...
...To demand a share in government is not to beg a favour from the enemy, but h> simply an assertion of our rightful rJsbne...
...Debs and myself nearly all day on all kinds of questions possible...
...and I not nearly as bad their enemies believe...
...Over 1,000 wounded and 89 dead were the outcome of-this ill-starred day...
...Austrian socialism has seen able hitherto to claim success in so shaping its activity as to be the expression of the synthesis...
...Decs, this is a dcTnltlon of boycott taken from one of the latest dictionaries...
...I thought he felt that way, but m the conviction of Rose Pastor Stokes he felt that it was his duty to say something and probably said more than he «hould have under the circumstances, and to addition to that made an 'argument of his own case...
...Darrow has never yet alii muted to explain...
...After the first day the lawyer discovered Debs' weakness...
...By Clarence Darrow ! I WANT to say a few words about my * old friend, Eugene Victor Dets...
...no hatred against any one...
...One might as well, at the present writing, put a firecracker under Mt...
...The Party which then endeavoured through its own bodies to restore order was only able to achieve this within three hours: but just as it had succeeded, the police came forward with rifles and opened a senseless fire on unarmed demonstrators and lookers on...
...That was the communist demand...
...The engineer turned on him a pitying eye...
...The tendency of sales costs to go up fully as rapidly as insiiefei lai lug costs have gone down has been the history of the last 10 years...
...8 Competing Soap*, 1 MamijfeWiiMi There are 8 kinds ef <—listing sea* new being made hi one taetary...
...just as before July 15th, so also now, further development in Austria la rtoatiblr only along democratic lines...
Vol. 4 • December 1927 • No. 24
