Notes & News
NOTES & NEWS High-Level Learning— Last Summer and Next As our readers know, MOMENT editors regularly prowl the halls of scholarly conferences in search of the cutting edge of scholarship.* Last...
...Continue in the middle of the first column on page 58, where the line begins, "than the war of liberation...
...Why would Post produce such a book...
...Promotion managers realized that "many of these children aren't exposed to our cartoon advertising because they don't watch television on Saturday morning due to the Sabbath," according to a company memo...
...Also, the credit was inadvertently omitted from the opening spread of that article, on pages 36-37...
...The Post memo says their disproportionately large share of the kosher market is due to their "reputation for the most scrupulous Kosher supervision...
...MOMENT posed this weighty question to several rabbis...
...The double-page picture of a crowd of ultra-Orthodox men should have been credited to G. Feinblatt/Media Images...
...From Bible and archaeology to Zionism, the Holocaust and American Jews, and everything in between...
...I urge you to plan to attend the next one...
...May it be richer for having passed through our hands...
...According to one Orthodox woman in her fifties, "Post was always the only brand that had reliable [kaskrut] supervision...
...Shelly Nathan-May of Houston, Texas, won two tickets to Israel and SI,000 spending money...
...The Post cereal division of General Foods Corporation knows the answers to questions like these, and is teaching them to children in Jewish day schools in an eight-page, colorful activity book called Brachos for Breakfast...
...A banana...
...Continue reading through the middle of the first column on page 58, ending with the words, "But when the state-building . . ." Then go back to the first word on the top of page 57 and continue reading, jumping over the misplaced section that you have already read...
...Their cereals do a tremendous business in the Jewish market, according to Yosi N. Heber, the promotion manager for Post who came up with the idea for the book...
...Aimed at second and third graders, the book was distributed to Jewish day schools, and to afternoon Hebrew schools by request...
...What an extraordinarily rich culture we have inherited...
...The inset picture of a woman in an Israeli bar was taken by Richard T. Nowitz...
...The trend reflects the forward-thinking nature of Judaism, answered one rabbi: "We're Post-, not pre...
...March 1988, p. 4, and "Dull, Dull, Dull," March 1989, p. 10...
...Household "pantry surveys" have shown that Post cereals (especially the adult brands, such as Grape Nuts and Fruit & Fibre) have a 30 to 35 percent share of the cereal market in kosher households, compared to a 12 percent share of the market overall...
...Confusing though this is, nothing is missing...
...some of the greatest scholars and archaeologists of our time...
...Another said, "Jews don't like what they read in the [Washington] Post, so this way they eat the Post...
...While today many cereals made by big names like Kellogg's, General Mills and Quaker are certified kosher, the situation has been at times confusing because some cereals carry only the letter "K" rather than a kashrut organization's symbol, and many kosher consumers want to know which organization supervises the products, explained a spokeswoman for the Vaad Hakashrus kashrut hotline in Baltimore, Maryland...
...The world's greatest archaeologists and biblical scholars will all be there and the program includes extensive visits to sites, led by the archaeologists who excavated them...
...This is an opportunity not only to see and learn but also to rub shoulders with * See "A Scholarly Feast—Enjoy...
...What a legacy we have to pass on to our children...
...Corrections In the article, "Whose Country Is This, Anyway...
...The catalog of lectures sold for S10...
...Thus, Brachos for Breakfast was born: a book of puzzles and games that teaches which blessing to say for which food and promotes Post children's cereals, such as Alpha Bits and Honeycomb...
...Over an eight-day period, approximately 900 lectures were given in at least five languages by major scholars from all over the world...
...Yet now that so many cereals are kosher, why do kosher consumers continue to be disproportionately loyal to Post...
...A third explained that Post Crispy Critters had a jingle in the 1960s that sounded just like the traditional Ashkenazic chant for the Shabbat afternoon service...
...For trivia buffs: it went, "The one and only cereal that comes in the shape of animals...
...Entire sessions consisting of a group of lectures were held on Jewish-Christian Polemics, Jerusalem in Slavic Literature, the Jewish Woman in the Middle Ages, Jewish Demography in Italy, the History of Halachah in the Mishnaic and Talmudic Periods, Early Jewish Mysticism, Sephardic Musical Tradition, and on and on...
...The World Congress of Jewish Studies is held in Jerusalem every four years...
...In the meantime, to keep Jewish adults interested in Post cereals, the company also recently ran a "Visit Israel, The Land of Milk and Honey" Sweepstakes, which appeared in Post ads in more than 35 Jewish publications across the country...
...For more information, write the Biblical Archaeology Society, 3000 Connecticut Ave., NW, Suite 300, Washington DC 20008.—H.S...
...by Thomas L. Friedman in the October 1989 issue of MOMENT, a block of text on pages 57 and 58 was placed out of sequence...
...To read the article in proper sequence, one must skip from the last word on page 56 to a spot three lines from the bottom of the second column on page 57, beginning with the word "community...
...Post and its parent organization, General Foods, have long promoted their products (including Maxwell House coffee and Entenmann's baked goods) to Jewish audiences...
...The dates are June 24 to July 4, 1990...
...We regret the error and the confusion it caused our readers...
...Except for the non-kosher Smurf Magic Berries, Post cereals are supervised 'by the Organized Kashrut Laboratories (its symbol is a circled K, ®) of Brooklyn...
...But Post wanted to capture a bigger share of the children's cereal market in kosher households...
...Brachos with Cereal Which bracha (blessing) should one say before eating an omelet...
...But if you can't wait that long and you have a serious interest in archaeology and the Bible, by all means come to the Second International Congress of Biblical Archaeology, which will be held in Jerusalem next summer...
...You can either attend on your own or join an American group from the Biblical Archaeology Society...
...NOTES & NEWS High-Level Learning— Last Summer and Next As our readers know, MOMENT editors regularly prowl the halls of scholarly conferences in search of the cutting edge of scholarship.* Last summer, we attended the biggest of them all: the Tenth World Congress of Jewish Studies in Jerusalem...
...You name it—there was a lecture on it...
Vol. 14 • December 1989 • No. 7
