Christianity and the World Religions:

...If the advertising business is left unchecked, it will Choice & teasing the tastes eventually run our lives...

...The best au- light and showing some of the many should get a lot of indulgence...

...offers a hefty twenty-four different ex- biases that have kept Europeans and The three scholars who present the nonpositions...

...Kung's responses take him von Stietencron's materials the freshest Last, Kung's very virtues - interest in into such topics as the past Western bias in the book...

...Still, once again den Persuaders on .the very first page, grace as a supernatural existential that Hans Kung is the first to the fire, and for announcing that Packard's prophecy of would bring us to the radical level where that, as well as the many positive things three decades ago has largely come true, divinity and humanity co-define all in this book, I can only cheer him...

...So there are graces The Image Makers by William Meyers...

...In laying out Islam, Josef van Ess religions...

...The Jesus as the Suffering Servant...

...less than 42 years historians (Christopher Lasch: "The anx- of age at the time of appointment...

...The usual reason, I suspect, is to expand, Necessary update, and reinforce a generally unfavorable attitude toward this powerful economic force in our society...

...The main thing to praise in this venture the scholar of Islam or Hinduism or Bud- Bechert, the expositor of Buddhism, is is the fact that it occurred and that essendhism lectures on a central aspect of that the only one of the three who occasion- tially it was well carried out...

...structive and...

...Because it rests on Stephen Fox Morrow, $17.95, 383 pp...

...readers...

...the whole the scholarly expositions of the inform himself about three other reliFor each of the three religions there are three traditions are even-handed...

...dhology (many metaphysical Buddhas) book derives both its format and most of Van Ess, like the other three scholarly and meditation...

...For with three of his Heinrich von Stietencron, and Heinz social thought...

...The Concluding Word its material from a dialogue that took expositors, is a Westerner at home in makes succinctly but well the case for place in the summer of 1982 at the Uni- both traditions and well able to clarify the interreligious dialogue...

...The scholars propose and those traditions might now proceed...

...In the lem of creation, Christian counterviews ideas, and so in danger of misrepresentmain, these expositions provide the in- on redemption and reincarnation, popu- ing how most Muslims, Hindus, and formation one would find in an advanced lar piety, and historical criticism...

...duction and a Concluding Word, and for gious riches of other traditions, and on The things to criticize include the each religion there is a useful bibliog- the other hand presenting Christianity in translation by Peter Heinegg (although raphy...

...There is dience would be professional Christian problems that the Eastern religions have many a too-long sentence, many an arid theologians or laity well-versed in Chris- experienced...

...He doesn't know how to explain but not grace, insights but not a peaceful Meyers quotes Vance Packard's Hidpanentheism, or a high christology, or grasp of the whole...

...A first-rank religion and Kung responds from a Chris- ally shows an anti-Western bias, but on Christian theologian has taken the time to tian viewpoint...

...Secof Islam, Hinduism, and Buddhism and non-Christian religion under question, so ond, the format made certain problems want an impression of how dialogue with he too is helping to educate Western inevitable...

...Kung also provides an Intro- Americans from appreciating the reli- Christian traditions are fully competent...

...versity of Tubingen...

...ty...

...Books: ENTERING THE PANTHEON THERE are several things to fault in this CHRISTIANITY AND THE and early tradition (Theravada), the hisnewest ecumenical venture that Hans WORLD RELIGIONS torical movement to Mahayana and Pure Kung has undertaken, but many more Land Buddhism, and modern Buddhist Hans Kung, Joseph van Ess, things to praise...

...Kavanaugh's devastating attack, Fol- Cal' Father Eugene Gasparovic lowing Christ in a Consumer Socie- collect at 202-767-1485...

...He also Denise Lardner Carmody duced a series of solid responses to Is- takes up the knotted questions of Budlam, Hinduism, and Buddhism...

...He reviews Hindu notions of responsive say to the Christian position...

...Meyers also agrees with Galbraith's estimate that if THE IMAGE MAKERS view are far from totally enamored of advertising suddenly vanished, the gross William Meyers advertising, the authors are more in- national product would shrink by over Times Books, $16:95, 242 pp...

...Kung re- theologians speak for themselves...

...Kung disposes: there is no give-and-take, To indicate the level at which the chap- Heinrich von Stietencron sketches the either in the sense of any actual conversaters unfold and suggest the breadth of history of Hinduism, making the impor- tion, or in the sense of the non-Christian coverage, let me summarize the main tant point that it really is many different position occasionally having a critical or topics...

...Who can forget the glory days when a Vance Packard (The Hidden Persuaders, The Status Global Ministry Seekers) or a John Kenneth Galbraith (The Affluent Society) could crystallize Parish Oriented liberal suspicions of misplaced consumerism...

...deals with Islamic perspectives on the cosmos and the deity, salvation and Third, it would have been better to have Muhammad and the Qur'an (prophecy reincarnation, Hindu myths, Hindu ritu- had Islamic, Hindu, and Buddhist and revelation), with Sunnites and als and nieditational practices...

...I think, more useful for fifty percent...

...And haven't even more radi- Global Vision cal critiques come from economists (Robert Heilbroner: "Advertising is the Requirements for the Air Force Priest: A citizen of most destructive force in civilization"), the United States of America...

...The format is that foreign religion for a Western audience...

...The overall result is somewhat a positive (although sufficiently critical) anyone willing to handle four Germans oxymoronic: a lofty primer...

...Kung's expositions also patch, and sexist language even in places tian theology who are relatively ignorant provide more information about the where Kung is defending women...

...He is not suffigious law, secularism, women, the God ing of the historical Buddha, Buddhist ciently the systematic theologian to step of love, Muslim anti-trinitarianism, and perspectives on community (sangha) back and put the whole together, in terms Commonweal: 634 of a comprehensive view of revelation or peoples' situations...

...What more can be expected from the latest crop of books on advertising...

...O-- s ~+ Well, perhaps you are in for a disappointment...

...I found Buddhists actually live their religions...

...Shiites, with God-mysticism-man- sponds by dealing with the European fas- Fourth, the general tenor is scholarly, society, and with Islam and the other cination with Indian mysticism, the prob- cerebral, concerned almost wholly with religions (Jesus in the Qur'an...

...AL BRA &J1410WLA ADVERTISING THE UNEASY PERSUASION Air Force Chaplain Michael Schudson Basic Books, $17.95, 288 pp...

...handbook...

...gious traditions of world-historical imfour lectures by the designated scholar Kung also shows a nice touch, on the portance and to dialogue seriously, in and four responses by Kung, so the book one hand criticizing traditional Western mutual criticism, with their main ideas...

...ecclesiastical permission of Bishop/Religious Christian moralists (Father John F. Superior...

...While the books under re21 November 1986: 635...

...Why is this system of perTHE MIRROR MAKERS that reason...

...ADVERTISING THE AMERICAN DREAM Roland Marchand University of California, (Exciting $27.50, 448 pp...

...Executives on Madison Avenue are manipulating consumers...

...I ask the basic question, "Why would readers of Commonweal want to read books about advertising...

...Ron Nahsor Fulfilling A s an advertiser for over twenty years, I begin by thinking about you, the Relevant audience...

...grace...

...discusses monastic and lay life, analyzes Stietencron (Tubingen), and Heinz Buddhist "atheism" and the shift in Bechert (Gottingen) - Kung has pro- paradigm brought by Mahayana...

...Start with the most critical, suasion so successful...

...Kung compares the hisGerman university colleagues - Josef .Bechert, torical Buddha and the historical Jesus, van Ess (Tdbingen), Heinrich von Doubleday, $19.95, 460 pp...

...detail, historical skills, concern for balagainst Islam, biblical criticism, reli- Hans Bechert treats the life and teach- ance - finally do him in...

...Receive ious person is the ideal consumer"), and...