Casual

Epstein, Joseph

Casual POPCORN PALACES I read John Podhoretz's "Multiplex Blues," his amusing account of the difference between the broken-down theaters of his early moviegoing days in the 1970s and the plush...

...The men's room was so large it gave off an echo...
...In a child's version of a long day's journey into night, we walked into a movie theater on bright, cold Saturday afternoons at 1:00 and emerged from it into the dark at 5:30...
...Casual POPCORN PALACES I read John Podhoretz's "Multiplex Blues," his amusing account of the difference between the broken-down theaters of his early moviegoing days in the 1970s and the plush multiplexes and cineplexes in which the inferior flicks of today are shown, with the smug smile of the man with history on his side...
...I was given 35 cents to go to the movies, and never seemed to require more...
...I particularly enjoyed a lengthy sword fight, usually conducted up and down a marble staircase or near the edge of a cliff, especially one in which Errol Flynn, Douglas Fairbanks Jr., and Cornel Wilde fought Basil Rath-bone, George Macready, or some other pure type of the villain...
...Marble was everywhere...
...As for the Granada, perhaps only the tsar would have felt at home there...
...The cheapest children's admission ticket I can remember was 10 cents at the small Coed Theater on Morse Avenue...
...Censorship was strict —in the movies, even married couples were allowed no closer intimacy than twin beds...
...Alternating with the movie, there were circus acts—trained dogs, jugglers, acro-bats—and a headliner, usually a popular singer...
...JOSEPH EPSTEIN...
...The great difference between youthful moviegoing in the 1970s and in my day is that I grew up in an America that still had a unified popular culture, not then so divided as now between things produced for specific audience generations: children, youth, grown-ups...
...Ratings were nonexistent because they were not needed...
...I have tried to rewatch them as an adult, but it has been no go...
...Downtown, the Chicago and Oriental Theaters charged 50 cents, but they offered stage shows, a last carryover from vaudeville...
...A small, nearby theater was called The 400, and must have taken its name from Ward McAllister's socialite 400, which derived from the exact number of people who could be fitted into Mrs...
...After the advent of Elvis and following him the Beatles, the country divided between the young who wanted to stay young forever and those who thought adulthood not really so bad a deal...
...On the stage of the Chicago Theater, I heard Nat "King" Cole, Dinah Washington, the Four Aces, Johnnie Ray, and Frankie Laine, the latter singing "Mule Train...
...Particularly was this so in the movies...
...Other grandiloquently named theaters in the Chicago of those days were the Riviera, the Oriental, the Tivoli, the Alhambra...
...Moviegoing was so much part of big city life that, when I was a boy, there were no fewer than seven movie theaters within walking distance of our apartment...
...The magic they once brought is lost, gone forever, with the astonishing popcorn palaces in which I first saw them...
...The largest of the movie theaters in our neighborhood was The Granada...
...Although there were childish entertainments when I was growing up in the late forties and early fifties —comic books, after-school and Saturday-morning radio shows, Disney and Lassie movies—most children partook of the same popular culture as their parents...
...Candy was a nickel—I had a serious weakness for tooth-destroying Jujyfruits—a box of popcorn cost a dime, 15 cents if one were so flush as to be able to afford extra butter...
...The best age to watch movies is undoubtedly one's childhood, before either critical intelligence or cultural snobbery kicks in...
...Elsewhere tickets were 15 and 20 cents...
...The theaters with sprung seats, gum on the floors, and sad concession stands of Podhoretz's youth were earlier the dazzling movie palaces of my own boyhood...
...Most of them showed double features—two full-length movies—with a cartoon or two, a newsreel, and coming attractions thrown in at no extra charge...
...Its sumptuous lobby ended with a magnificent red carpeted staircase that led to its immense balcony...
...The names were meant to suggest the promise of exotic adventure to be found within...
...Rock 'n' roll may have been the watershed...
...In the era before air conditioning in private residences, one was sometimes taken by one's parents to escape steamy summer nights...
...So were enormous paintings of unidentified nobility...
...I cannot remember any flicks from my early moviegoing days that I disliked, though I did have a mild antipathy to the overly romantic...
...In those days, Danny Kaye's movies probably gave me more pure pleasure than any others...
...There must once have been exactly 400 seats in the theater, which has since been broken up into four minitheaters and is now called, rather prosaically, The Village North...
...Ushers dressed with care as if cadets in some unknown but aristocratic regiment...
...In those days, one generally went to the movies without even inquiring about what was playing...
...Vanderbilt's ballroom in her Fifth Avenue mansion...

Vol. 7 • February 2002 • No. 20


 
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