Dear Editor 29

DEAR EDITOR ADVERTISING I found Daniel Bell's article, "The Impact of Advertising" [NL, February 11], very enlightening. Particularly so now that Secretary of the Treasury Humphrey has pointed to...

...Already one woman, Senator Margaret Chase Smith, has challenged him to put up or shut up...
...New York City Victoria Kent Editor, "Iberica...
...Washington, D. C. Sidney Koeetz CORRECTION I would like to congratulate you on Robert J. Alexander's excellent article, "Trujillo's Long Hand Reaches the U. S." [NL, February 11...
...When in 1873 the Kansas Legislature dispensed with the services of its chaplain, its wheatfields were swept by plague of locusts...
...Bell points out, is largely due to the recent emancipation of women...
...Particularly so now that Secretary of the Treasury Humphrey has pointed to the housewife as the one "who holds the whole thing in her hand" when it comes to the nation's spending...
...The advertising industry must find the Secretary of the Treasury's preaching against inflation that of Satan...
...Humphrey, like old King Canute, is ordering back the tide brought on by the force of advertising...
...This involves u value judgment, in the moral and not the economic sense, and advertising makes "necessary" what formerly was not...
...Necessary spending cannot be foregone, whether by the Government or by the individual, and there is no scientific way to determine what is "necessary...
...However, I would like to correct one statement...
...She must call halt, he contends, to the high consumption, which, Mr...
...I have no connection whatsoever with this government or with any other Spanish political group or organization...
...In the next budget, the guilt-stricken legislators put two chaplains on the payroll...
...Professor Alexander is mistaken in saying that I am "accredited as a representative of the Spanish Republican Government-in-Exile...

Vol. 40 • February 1957 • No. 8


 
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