IS THIS YOUR DREAM BREAD?
RORTY, JAMES
Is This Your Bream Bread? ByJames Rorty Author of "His Master's Voice." 'Tomorrow's Food," and other works ywURRY, hurry, write now, or m~~m you'll eat polyoxyethylene mo¦* nottearale and...
...That's the way we feed cows and dogs: measured and tested nutritional quantities, with the amounts of the ingredients and the analysis printed*on every bag, Standard of identity...
...It is composed of the above ingredients plus chlorine dioxide (instead of agene, which must be discontinued after Aug...
...It has been bioassayed in the Cornell laboratories...
...At present Peron is busy plotting to get cliques friendly to him in power Jn the various countries...
...If you don't believe it, get the Federal Register of October 14, 1948, and see for yourself...
...Oscar Ewing, director of the Fedeial Security Administration in Washington of which the Food and Drug Administration is an arm...
...These groups are anti-U...
...During the opening days of 1949 we are getting a pretty good view of what General Peron had in mind...
...November 23...
...Later on . , . well, we shall see...
...seven brands of commercial bread sold in Ithaca, all satisfying that lawyer-concocted "consumer's concept of white bread," do not promote the growth of rats...
...Understand, that's allegedly your idea of white bread...
...Peron furnishes the money and the Ideology...
...In the first place McCay is one of the top ranking nutritionists of the country,' a professor in the school of nutrition at Cornell, and for three years during the war nutritionist for the Navy...
...McCay, with the energetic cooperation of the Republican administration at Albany has introduced an excellent bread made to approximately the same formula, into New York's state insane asylums...
...These ingredients make bread, although it is a lot better if we add 2 percent of wheat germ, 6 percent milk solids, and 6 percent high fat soya flour...
...Germany has shown us the way...
...that not until the American people are given a decent loaf of br< ad will bread begin to recover its slipping place in the American dietary—something to think about in view of looming wheat, soya and milk surpluses...
...He is ieported to have a rather sensitive political ear, and he just might listen Peron's March on Washington By Victor Alba New Leader Correspondent in Latin America MEXICO CITY—The close of 1949 presented a full program to all of those interested in South American affairs...
...McCay testified that 40 percent of the bread sold by the Ithaca co-op is co-op bread, in spite of the fact that it sells for a three cent premium over competing breads...
...All these dubious chemicals may be used in while bread without declaration on the wrapper...
...asked Dr, McCay...
...The innocent reader of the news —especially in North America—is liable to shrug his shoulders and remark: "They are incurable, these Latin-Americans...
...They should have known better...
...Instead, they go into a kind of howling dog-in-the-manger hysteria...
...December 7. Defeat of a plot in Guatemala in connection with contested elections...
...Military coup d'etat in Venezuela which put an end to the democratic regime of President Romulo Gallegos...
...On the other hand, it is not permitted to add good, wholesome, nutritionally valuable ingredients such as wheat germ, soya flour, dry yeast, and corn germ, except in quantities too small to affect appreciably the nutritional value of the bread...
...I quote the language of the Food and Drug Administration...
...Did you think it was a comely browncrusted something, fragrant aod pleasantly edible, made of wheat flour, water, salt, sugar, shortening and yeast...
...Bread—take it from the lawyers and baking technologists of the milling and baking industries — is a bloated and starched phony that tastes like wallpaper paste...
...THERE IS NOTHING surprising about all of this...
...December 4. Discovery by Brazilian police of a Communist-military plot for launching a revolution...
...Ewing today...
...Write \|r...
...On the other hand, we find' in country after country the agents of Franco and of Peron lined up with the tools of Moscow...
...That, again is the language of the Food and Drug Administration in a letter to this writer...
...Violent collision between liberals and conservatives in Colombia...
...If you are an organized worker, make the same point, plus the fact that since low income families use a relatively large percentage of bread in then diet it must be good bread that promotes the growth of both rats and children...
...Military coup d'etat in Peru, resulting from the repression of the Apra...
...December 17...
...He has set out on his march to .Washington...
...But you musn't be permitted to know that it is your idea— that these chemicals are part of the white bread concept...
...November 24...
...In the third place, he chose to enrage the industry lobbyists by testifying, not as a University professor, but in behalf of the- highly successful Ithaca cooperative, of which his wife is a director...
...If it fails in certain countries, in others it triumphs with ease...
...fhat "softeners," such as polyo.n/ef/ii/lone tnonosteorate should be prohibited *uice their only purpose is lo rhciu ilie housewife by preventing Iter from telling whether bread is stale or not • * * IF YOU ARE a farmer, point out that the proposed standard of identitv permits fortification of bread with svnthetics, but freezes out the faimn's products...
...BUT IT would bo well if everyone, especially our northern neighbors, would give thought to the international meaning of these events...
...more cannot be used "without so changing its characteristics that it will not meet the consumer's concept of white bread...
...Castaneda Castro, President of Salvador, by the military...
...What's the matter with open formula labelling...
...McCay qualify himself...
...What's rhi matter with unbleached flour, water, Shortening, salt, sugar and yeast...
...That's what grandma thought too, but you and she are both wrong...
...Food and Drug permits use of about a score of such chemicals without declaration on the wrapper in its proposed "standard of Identity" for white bread...
...December 9. Invasion of CostaRica from Nicaragua^ a movement directed against the democratic goverttment of Jose Figueras...
...At his side he has Franco and Stalin...
...Peron announced in 1943 in a circular distributed to his officers: "The era of the nations is past...
...Bread made to this formula is baked for and sold by the Ithaca, NY cooperative...
...On the one hand, we find the Communists again and again in alliance with the military leaders...
...November 29...
...The next step will be to form alliances...
...you have'to add to these commercial breads "10 percent of dry yeaaf before The rats begin'to grow...
...Clive M. McCay, Cornell nutritionist, cut through it at the bread hearings a month ago...
...The campaign if on...
...1, 1949), benzoyl peroxide, sodium alum, potassium bromate, polyoxyethylene monostearate, etc...
...Being unable or willing to provide the American people with a decent loaf of bread, they are determined to freeze the American bread formula so that in effect nobody else will be permitted to do so...
...It promotes the growth of rats...
...So that when you prod them they spit it out right into your hand...
...It is easy to cut through this nonsense...
...Its victory is especially easy where' reactionary politicians have managed to disorganize the labor movement— us in Peru and Columbia...
...Take a look at the following catalog of events: • November 20...
...contemptuously, and with not a word of effective comeback from the industry lawyers who fretted and fumed around him...
...Of course it is strictly Alice-in-the-Wonderland nonsense—but lawyer's nonsense, deliberate nonsense calculated to make money for chain bakers, not to make blood and bones in children...
...In the second place he has done more practical work with bread, in all probability, than any other nutritionist in America...
...They can get themselves committed to ihe nearest mental hospital...
...Because if you did know it you might not wish to buy this dream bread of yours...
...Recently Dr...
...They demanded that Dr...
...Do you know what white bread is...
...THATS EXACTLY what will happen, too, unless the customers are heard from loudly and numerously during the next few weeks while the bread hearings are- on in Washington and before the Food and Drug Administration promulgates a new "standard of identity" for whit* bread...
...We are now entering upon a time when the nations should unite to form continents...
...that any level...
...Franco the technicians, Moscow the agitators...
...BUT THE BAKER'S lobby doesn't have to win...
...that these open formula declarations on the wrapper must include any and all bleaches and improvers" used as substitutes for agene...
...All these chemicals, none of which adds anything to the nutritional value of bread and some of which may eventually be proved dangerous, as agene was proved dangerous, are necessary to achieve "the consumer's concept of white bread...
...The co-op baker can't bake enough of it and commercial stores are clamoring to be supplied...
...They have a bearing, for example, on the Marshall Plan and on the supplying of the U. S. with food and raw materials in case of another war...
...December 15, The turning out of Dr...
...For in this series of apparently unconnected deeds two characteristic features tend to repeat...
...Attempted political coup within the government circles of Uraguay, which happened to be squelched behind the scenes...
...A show of force by <<.nsumers would change the climaii of the hearings overnight...
...Our millers and bakers are not devils...
...Moscow naturally looks upon these maneuvers* with a friendly eye...
...S. and they will be inclined to preserve their neutrality in case of a new war...
...December 16...
...In response to heckling Dr...
...Write him that you are a consumer and that y(>ur concept of white bread is unbleached wheat flour, water, salt, sugar, slumming and yeast...
...He will not even give a thought to all the prisoners, the murders, the miseries suffered by millions which are the background of these fantastic events...
...THE BAKING INDUSTRY'S lawyers cook up this metaphysical gurry about a "consumer's concept of white bread," and seemingly the Food and Drug Administration feels obliged to swallow it...
...Write Mr...
...A well-known chain baker would like to bake it and sell it but is waiting for the results of the lawyers...
...It happens now and then, as in the case of Venezuela, that certain employes of American corporations are included in this alliance...
...That's your dream bread...
...If the bakers' lobby wins and the Ithaca co-op bread and similar bread can't be sold as bread in interstate commerce, New Vuikers will still have one chance left of get"ting to eat a decent loaf of bread...
...Discovery in Chili of a military plot to seize power...
...By this time the industry lawyers were frantic...
...I know it sounds crazy, but that's the way it reads in the book...
...Thinking of these things, is it not dangerous to turn away from the* events of South America with a supercilious shrug...
...a selected list of ingredients such as chy milk solids, dry yeast, wheat genu and soya flour may be included and that these ingrediehts and their amounts must be listed on the wrapper a long with all the chemicals used in the bi < ad mixture...
...Tomorrow's Food," and other works ywURRY, hurry, write now, or m~~m you'll eat polyoxyethylene mo¦* nottearale and like it...
...Hence when they are sick-A-and they have been sick for over two years, ever since a British nutritionist discovered that a gene, their favorite bleach, gives dogs fits — they do not aspire to sainthood...
...He already has under his control the approaches to Panama...
...Shove the civilians from power and leave to them only two lines of conduct: work and obedience, pur mission, as military men, is to arm ourselves...
...Excuse it please...
...The first stage was the alliance with Franco, the arrangements of the "Latin bloc" and the usurious aid to Europe which was made possible by the Marshall Plan...
...For these two bloody months mark the second stage in the opening of the offensive of Peron against Washington...
...Suppression of a military rising in Equador...
...Great arms collections seized by the Police...
Vol. 32 • January 1949 • No. 3
